Customer Value Proposition

Research by Design works collaboratively with companies across a range of sectors to help them better understand their customers and articulate a clear and compelling customer value proposition. Our experienced research team has wide ranging experience of the challenges faced by companies including:

Manufacturing and engineering – from product development to rebranding or expansion
Retail and leisure – from attracting new customers to retaining them long term;
Health and social care – from gaining patient insight to identifying rationalisation opportunities;
Kitchens and bathrooms – from understanding brand perceptions through to segmenting customers.

As organisations across these sectors strive to optimise their offering for customers – both B2B and B2C - it can be hard to truly understand what people want, get everyone on the same page internally, and articulate the value of your products and services in a compelling way. Value proposition design offers a powerful and proven methodology* to address these challenges.

Research by Design’s value proposition workshop can help companies:

• understand what value proposition design is and why it matters
• step into customers’ shoes to focus on their goals, issues and desires
• build alignment among internal stakeholders around the value proposition
• review the current value proposition and identify opportunities to enhance
• develop a clear statement of the company’s value proposition.

Value proposition design can drive success for your company by:

• challenging internal assumptions about what customers want
• shift from focusing on features and benefits to value
• infuse your marketing with a powerful statement of the value of membership
• inform strategic planning and improve or refresh existing offerings.


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Get in touch with us to discuss how our value proposition work could help your company.