Member Engagement

Research by Design is the leading market research agency for membership associations in the UK. Our unrivalled experience in the membership sector has given us a deep understanding of the complex and unique challenges that membership associations face.

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One of the much talked about topics in the sector is member engagement. With the sector finding it difficult to agree a definition let alone a way of measuring it we thought we’d step in and help. Through a review of literature written about consumer and staff engagement and our own research in this area we are in a unique position to be able to:

  • Define member engagement

  • Understand member engagement

  • Measure member engagement

  • And help our clients increase member engagement

You can read about our thinking on defining and measuring member engagement here.

For more information or to talk through our work, why not get in touch.


As part of our commitment to the sector, we have partnered with the MemberWise Network to offer a number of sector resources.

Member Engagement Toolkit

The Member Engagement Toolkit is the leading (free) practical resource for membership and association professionals looking to take a more structured approach to optimising and enhancing member engagement. 

To download the toolkit, click here.

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Member Engagement Boot Camps

We are pleased to be involved in an exciting new programme of half-day member engagement focused training events (Boot Camps) that will enable you to take a more structured, robust and informed approach to member engagement. Each Boot Camp will feature a ‘deep dive’ into the ground-breaking Member Engagement Toolkit, showcase innovative approaches to member engagement and provide participants with a clear and actionable plan.

You can view the full programme, and book a place online here.


Digital Excellence Survey Summary Report

Research by Design is also the recognised research supplier for the Digital Excellence Survey. The 2017 Survey Summary Report is now available to view online and provides a targeted and content rich snap-shot of association and membership organisation online goals, challenges, development and progress.

You can download the report here.

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