Kitchens & Bathrooms

icon kitchens and bathrooms

Our specialist kitchens and bathrooms team have built up decades of experience by engaging with installers, plumbers, contractors, merchants, specifiers as well as end-users about their product needs.  By working on a multitude of research projects for manufacturers in this sector we have developed a solid understanding of the key brands in each category and an eagle-eye for spotting new market trends. 

We have conducted quantitative and qualitative research in the heating, plumbing, brassware, sanitary ware, showering, and kitchen door categories. We measure and analyse customer and stakeholder satisfaction and behaviour, brand perceptions, buying patterns, industry trends, as well as developing in-depth stakeholder segmentations. 

Many of our clients are long standing, utilising our wealth of sector experience to inform key business decisions, define strategy and ultimately achieve and exceed their business targets. 

Find out how our Customer Value Proposition workshop can help you optimise your offering.


The Challenge: Burbidge has been manufacturing kitchen doors and accessories for well over 35 years and supplies its highly crafted products to hundreds of retailers in the UK from its base in Coventry. Its USP is that it is a British manufacture, its heritage and its bespoke approach, with the...

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The Challenge: Bristan is the largest showers and taps company in the UK. It is estimated that one in five homes in the UK have a Bristan shower or tap fitted. Bristan products can also be found in bathrooms and washrooms at hospitals, leisure centres, hotels, schools and colleges across...

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The Challenge: When initially approaching RbD, Heritage was already in possession of a plethora of legacy research reports covering consumer profiling, purchasing and industry trends, but none were felt to provide the brand with the detail and relevant information it required to achieve its corporate targets.

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Bristan 2

You have great understanding of our business and our sector and deliver excellent value for money. Your service is so good I can not think of anything I would change.


Fiona Bowyer, Marketing Director, Bristan
heritage bathrooms 2

As always, I find the RbD responsive, attentive and extremely patient.  I don't have loads of spare time and (I have to admit) that collating data ready for research often falls down the list but the team are hugely understanding and forgiving and absolutely go the extra mile to help. Absolutely one of my favourite suppliers.


Claire Jennings, Marketing Manager , Heritage Bathrooms

We felt really confident working with RbD.  The team was extremely efficient, and took the time to understand our business and sector which undoubtedly helped make the project the success it was. It was also important that RbD were able to work within the timetable we had envisaged and kept us informed of the progress throughout its duration.


Neil Conway, Sales & Marketing Director , Burbidge & Son Limited
kitchen and bathrooms
Does smarter equal better?

Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has...

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How can market research help you cut through the noise and retain customers?

It is widely acknowledged that retaining customers can be far more cost effective than spending the time and money to acquire new customers. There are many ways in which market research can provide...

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Taps bought
Are plumbers engaging with social media?

We’ve been working closely with brands in the plumbing sector for many years and have increasingly seen an interest in the social media habits of plumbers. How is this group using social media?...

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Barriers to consumers installing underfloor heating in their home.

If, unlike Birmingham, you are experiencing a summer holiday heatwave you might think the topic of underfloor heating is a little out of place. But evidence suggests that summer is actually the season...

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Rosette infograph
What's the most trusted trade?

RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study...

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How to increase engagement in market research studies? With the seemingly never ending rise in influence of the internet, every business appears to be striving to attain feedback on its products and services....

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Testing bathrooms in the showroom

When asked about their potential purchasing habits, around three in ten consumers claim they would ‘sit on the toilet’ in a bathroom showroom (prior to purchase) to ensure the product is right for...

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How will predicted demographic changes affect the bathroom industry?

Demographics form part of many projects undertaken by Research by Design. At first glance you’d be forgiven for thinking they were irrelevant to bathroom sales, but when you stop to consider some interesting...

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Online for offline business
The impact of online reviews for offline businesses

For better or worse, the Internet has seriously revolutionised the way we live. But it wasn’t so long ago when a substantial proportion of consumers were cautious and suspicious of making online purchases...

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