Retail & leisure

icon retail and leisure

Leisure time is short for consumers and competition is fierce. We are passionate about helping retail, leisure and hospitality brands develop compelling propositions that keep consumers coming back time and time again. The work we have undertaken has informed leading strategies, helped re-shape or re-brand older venues or been used to evaluate communication activity.

Using a variety of innovative methods, our team unpick the functional and emotional factors that drive shoppers or visitors to their preferred destination. We believe that the research tool should reflect your brand values. Using the latest thinking in shopper engagement, incentivisation, gamification and behavioural economics, our research solutions achieve high response rates.

We have worked with a host of shopping centres across the country, in both metropolitan and smaller urban centres. This includes; Brent Cross in London, Bullring & Pallsades in Birmingham, Highcross in Leicester, Queensgate in Peterborough and various transport retail hubs. We have also worked with many Business Improvement Districts, assisting them to understand the priorities of both visitors and levy payers. Our research experience extends way beyond shopping however, with a host of projects for garden centres, exhibition venues, fashion events, and places of worship.

Find out how our Customer Value Proposition workshop can help you optimise your offering.

Retail image
Brent Cross

The Challenge: As a long-established brand, what do you do when you’ve been around for many years and are facing ever increasing competition from new, vibrant competitors?

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The Challenge: Webbs is a privately owned business committed to providing the very best for garden and home. The brand has two retail sites situated in the centre of England.  Customers visit Webbs for a variety of reasons; many are keen gardeners, but Webbs is also a destination centre for...

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big cat logo
Big Cat

RbD partners with Big Cat on new product development

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Hammersons PLC logo

Good value for money. Speedy response. Good retail insight. Fun and useful reports. Good retail insights. Strong team who are good with respondents and articulate presenters.


Phil Drinkwater, Hammerson
Marstons trans logo

We have worked with RbD for a number of years to supply insight into the Premium Bottled Ale category. As well as providing findings and recommendations that feed into our yearly Premium Bottled Ale Report, the results form a crucial part of our strategic planning for Marston’s future involvement in this rapidly expanding category. RbD have become a trusted partner, working collaboratively with us and delivering insight that is relevant and well thought through.


Carl Middleton, Head of Off Trade & Export, Marston’s Beer Company
Webbs logo 2

This project was something totally new to myself and my team and we were pretty daunted at the beginning by the scale of it but RbD were there every step of the way, patiently explaining things in an understandable manner which made everything a lot easier for us.  We worked very closely with a couple of members of RbD and felt involved at all stages.


Claire Wilson, Marketing Manager, Webbs
kitchen and bathrooms
Does smarter equal better?

Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has...

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bottled beer
Craft beer, marketing and understanding the customer

Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham...

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All that glitters is not gold

Another year, another debate about what makes effective Christmas advertising. With Christmas now just a fond memory and the new thing on the horizon being a New Year health kick, we are naturally reflecting...

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shopping bags
#researchmeetsretail A new twist on qualitative retail research

We were approached by Grand Central to evaluate their forthcoming launch materials. We took a total of 16 consumers on a behind the scenes tour of the new Grand Central shopping centre as...

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Happy audience
How to make an audience feel special

I recently took a bag of clothes and books into a Barnardo’s charity shop, and upon handing them to the volunteer who was manning the desk, she asked me to register my details...

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e news
How can bloggers and vloggers support your business?

There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such...

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customer feedback
Easy ways to gather customer feedback

Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Listening to customer feedback Through our recent work evaluating levels of satisfaction of...

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Small wifi
Tired of the trialing tech

When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical...

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Gold tropho
Learn from the best

With the news released today that Aldi has overtaken Tesco in the Brandz100 ‘Most Valuable Global Retail Brands’ through its 22% growth, an interesting shift has clearly been highlighted in the behaviours of today’s consumers and...

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Video didn't just kill the radio star

If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as...

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Mobile research - recognising some of the pitfalls

Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of...

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Retail image
Discount retail: attracting and keeping shoppers

Discount retailers, either in the grocery sector or single-price-point category, were one of the big winners during the recession. Now, as we enter a new period where shoppers are less hard-pressed, how will...

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Millennials and their mobiles... Mastering mobilegeddon

These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to...

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Retail image
Emerging technologies in the retail sector

The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the...

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Christmas shopping
What does the John Lewis Christmas campaign tell us about ad measurement?

What does the John Lewis Christmas campaign tell us about ad measurement? How can brands cut through on air at Christmas time? It’s the time of year when the media landscape is even...

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