Panels

We build market research panels for clients who wish to continuously ‘tap into’ a specific audience. You may need to consult with a representative sample of your members to gain regular feedback on policy or representation, or you could be a consumer led brand wishing to understand and monitor the evolving desires and motivations of your current or potential customers.

We would devise, recruit and manage the panel, working with you to deliver targeted and appropriate consultation, perhaps through regular online surveys or polls for example. Through our considerable experience we understand how to ensure members are motivated, energised and engaged whilst aiming to minimise survey fatigue and a loss in data quality. A panel may last for a few weeks or for many years, dependent upon your specific requirements and is often many hundreds or thousands of members strong.