Qualitative

We use qualitative surveys to uncover the reasons why individuals think and behave as they do. We consider their attitudes, feelings and experiences. 

Principally we address the hows and whys of answers given.

Research by Design offers a full range of qualitative research methods, namely:

  • One to one depth interviews
  • Paired interviews
  • Mini groups
  • Standard focus groups
  • Extended focus groups
  • Online and 'Virtual' group discussions
  • Brainstorming sessions
  • Social media monitoring analysis