Quantitative

We use quantitative research to provide the statistical and numerical data needed to inform client’s strategy and business plans. This is usually based on a large sample of your target audience (customers, prospects, staff, key stakeholders for example) so we are able to build a reliable picture based on solid data. 

This research is primarily used to measure perceptions, experiences, satisfaction, performance and behaviour (past, present and future).

Research by Design commonly undertakes the following quantitative methodologies:

  • Online surveys
  • Telephone interviewing
  • Panels
  • Face to face interviewing (This could be in the office, home, street or another location)
  • Postal surveys