Blog

  • Things to consider before using Social Media in Market Research

    Social Media Image

    The internet and use of social media has fast become part of the everyday lives of our society. Many people check their accounts before even getting out of bed in the morning and before they’ve even made integral first cup of coffee. Social networking has become one of the most...

  • How loyalty schemes can help encourage engagement

    Loyalty Card

    Tesco has announced it is making even more changes to the popular Clubcard loyalty scheme to focus more on rewarding customer loyalty rather than just using it as another marketing tool. CEO Dave Lewis explains that Tesco is aiming to further increase its brand perception and engagement to compete with...

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

    Ways to engage blog image

    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • Going beyond words: Creating a Member Value Proposition that has real impact

    Member Value Prop 3

    The membership industry is all a-buzz about hitting the Member Value Proposition nail squarely on the head. And rightly so. For organisations that get the value proposition right, not only do members gain the value they are seeking, but value also flows back to the organisation. Getting it right can seem...

  • Can increased Member Engagement help to reduce feelings of loneliness?

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    As a nation, we are moving towards a much greater recognition and understanding of mental health. With many people now using the internet to form networks, friendships and attachments, it is unsurprising that questions are being asked about real world loneliness. In response to this, researchers from Manchester, Exeter and Brunel...

  • 5 steps to get on the fast track to a great Customer Value Proposition

    Member Value Prop 3

    Having a great Customer Value Proposition (CVP) is often considered the ‘secret sauce’ of successful companies. However, knowing how to design and deliver the right CVP, one that your customers will love, can be a daunting prospect. At RbD, we take a structured approach to helping clients progress from their initial...

  • An ideal taster into the world of market research

    SetSize620246 rbd work placement 2

    I graduated from University with a BA in History and a hazy vision of how I wished to develop the learnings from my degree. What I did know was that I loved the research element of my course and wanted to explore how this could be translated into a business...

  • Packaging testing

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    What's in the box? Back in 2001 Nestlé spent £3 million in marketing to ease the transition from KitKat’s foil and paper wrapper to flow-wrap because they knew the packaging was a key part of having a KitKat. It’s been nearly two decades, but I can still remember sliding my thumb...

  • The wisdom-of-focus-groups: why thinking together doesn’t have to mean groupthink

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    The dangers of the herd mentality – the tendency for individuals to be influenced by their peers – are well documented. Phenomena such as stock market bubbles, ‘keeping up with the Joneses’, and Black Friday madness are all understood to result from this quirk of human nature. Social influence in...

  • The results for RbD's client satisfaction 2017 are in...

     For more information on the work we do at Research by Design, why not get in touch…

  • When is it important to question statistics?

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    Working in the market research industry means having a huge love for data! Being so close with data and reporting statistics to our clients often makes us question statistics when we see them reported. As researchers, we can’t help but ask questions such as: · Who was interviewed and by whom?· How were...

  • 8 ways to check whether your Member Value Proposition is fit-for-purpose

    Member Value Prop 3

    2017's Digital Excellence Research Report highlights a worrying trend: less than 4 in 10 associations believe that member value has increased over the past year. This is despite rises in member engagement and increased member levels. Why is it worrying? Value is right at the heart of sustainable success for membership organisations....

  • Research by Design's New Year's resolutions

    2018

    When thinking about New Year’s resolutions, we at Research by Design felt it was the perfect time to determine the focus of our key priorities for 2018.    To continue researching and understanding member engagement and how this can be leveraged to deliver value to membership organisations.    To help support clients who want...

  • When influencer marketing goes wrong

    social media marketing 2353347 960 720

    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • 4 reasons why social media is good for market research

    social media

    Living in a digital age has resulted in huge innovations within the market research world. With buzzwords like ‘engagement’, ‘big data’ and ‘content marketing’ it’s hard to escape the true power that social media holds.  There are a variety research methodologies researchers can adopt to gain useful insights for their clients...

  • Big Brother is watching you

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    Have you noticed how your phone offers you the password to nearby Wi-Fi that your friends are already connected to? Or adverts for stores you’ve visited coincidentally appear all over your social media? Maybe your phone has notified you with a traffic report before you’ve even reached your car door. Well, I...

  • Evolution of the doctors’ appointment

    noun 1262712 334b91

    Getting an appointment with a doctor these days can be rather challenging. Not only are GP practices struggling with an ever-increasing number of patients and a growing elderly population requiring more medical care, they are also experiencing challenges with recruiting and retaining GPs in the profession.  I saw an advert recently...

  • Digital Excellence 2017

    With the MemberWise Digital Excellence successfully delivered this week, it is timely to reflect on the key goals of membership associations and how these goals will continue to be realised into 2018. Most commonly, those who completed the Digital Excellence Survey undertaken by Research by Design on behalf of MemberWise, indicated...

  • Catch me if you can

    blue clock

    Engaging with audiences via different platforms Here at Research by Design we are always keen to ensure our methods of reaching different audiences are best suited to the needs of the project and the needs of that particular audience. In the past, we have recognised that when trying to reach busy professionals,...

  • 4 ways a value proposition can drive success for membership organisations

    Member Value Prop 3

    Articulating a clear and compelling membership value proposition may be one of the most important things you do to drive success for your organisation. It’s something that the most successful brands get consistently right, attracting customers by demonstrating a deep understanding of their goals, needs and desires. Value proposition design can...

  • Does smarter equal better?

    kitchen and bathrooms

    Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has a focus on work, leisure, health and relaxation. In a world where technology is ever-changing and pioneering devices...

  • A brilliant insight into the world of market research

    Brief case

    As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking an internship at a Marketing & PR Agency over the summer, I knew that I wanted a...

  • How helpful are online focus groups?

    online focus groups

    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.  There are 3 main types of online discussion groups:  Online Focus Groups...

  • Member engagement: why one size doesn’t fit all organisations

    Member Engagement model

    The top goal for member organisations in 2017 is increasing member engagement.  Engagement matters. Engaged members are more likely to renew AND they are more likely to advocate. The value of engaged members is immense.  But many member organisations struggle to define what engagement means for them, let alone measure it in...

  • Reflecting on my time at RbD

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    As a part of my Marketing Degree at Aston University, it was mandatory for me to complete an industrial placement as my third year. After applying for the job, and completing several interview stages, I was delighted to be offered a position within the team at Research by Design as...

  • Starting My Work Placement Journey

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    As a part of my Marketing degree, it is compulsory to undergo a placement year. Therefore during my second year at university, I began to think about and search for a placement within the marketing industry. However, I was aware that this would prove difficult, given how broad this sector...

  • Screen fatigue? Millenials' abandonment of e-books in favour of 'real reading'

    noun 131115 475497

    The so called ‘e-book revolution’ was, until recently hailed as the death of traditional print books as they were supplanted by digital reading. Some experts in the publishing industry were ready to render the ‘p-book’* obsolete. However, the once ravenous appetite for electronic reading is showing clear signs of faltering,...

  • Conformity in Focus Groups

    conformity focus groups

    Conformity is a type of social influence that elicits a change in belief or behaviour to fit in. We’ve all shown examples of conforming, whether that be agreeing with our friends that we also LOVE the new Beyoncé album (even though we secretly can’t stand it) or agreeing with our...

  • RbD is celebrating it's 23rd year!

    23rd rbd

    Celebrating our 23rd birthday today, we’re reflecting on our journey through market research. With an extra year under our belt and over 100 combined years in market research we thought we’d share our highlights from the past year! Over the past year... We’ve worked in many sectors and industries, speaking to...

  • The benefits of a regional presence for membership organisations

    regional presence membership

    Lack of a regional presence seems to be a reoccurring theme that comes up time and time again in our research with membership organisations. Many membership organisations, as well as big businesses and institutions, have their main headquarters based in the UK’s capital city - London. There is no surprise there,...

  • An insight into the role of a market researcher

    rbd work placement

    Research by Design offers a fantastic work placement to students who wish to gain experience in market research. RbD initially appealed to me as they work with variety of sectors and employ both qualitative and quantitative methods in their research. ​Having recently completed a BSc in Psychology I was unsure in...

  • How to get to 'hard to reach' millennials

    couple taking selfie

    Millennials, the generation of people born between 1980-2000, are one of the hardest audiences to get to engage with market research. Having recently watched a couple of webinars focusing on new methods in market research and how to target a younger audience, I have gathered some of the most interesting...

  • What exactly is the apprenticeship levy and how will it affect you?

    apprenticeship levy

      On 6th April 2017, the government is introducing the apprenticeship levy. This requires all employers operating in the UK to invest into apprenticeships. Research undertaken by City and Guilds* claims a third of UK employers eligible to pay the apprenticeship levy are still not aware of it so let us...

  • RbD maintains high levels of client satisfaction for another year

    rbd logo 2017

    So just how good are Research by Design? Results from our customer satisfaction survey from 2016 reveal that our clients describe us as a professional, knowledgeable and approachable agency. 96% of clients said that we are ‘very good’ or ‘good’ at understanding their research needs and responding to client requests. As well...

  • Why is it crucial to segment your members?

    seg

    Within membership organisations, the database is one of the most valuable features. It usually shows an endless list of names (sometime thousands and thousands of members) with contact details, grades, career status, etc. Whilst the database is important to contact your members and keep them informed, the key question is...

  • RbD's 2017 New Year Resolutions

    Jan 1st calendar

    The team at RbD are looking forward to another very fruitful New Year. Here are some of our New Year resolutions… professional and personal! Heather Work – Spend more time with the RbD team, helping each person develop and achieve their goals. Improve my leadership skills. Personal – Declutter my house. Empower my children to...

  • "I don't have time!"

    time

    One of the questions membership organisations ask is why attendance levels are so low at their events or how they get members to be more actively engaged with the organisation. The common answer we hear from members is “I don’t have time”. Members, like everyone else, lead busy lives; alongside...

  • How to reach out to your members?

    comms blue

    Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a long time, magazines and emails have been used as the key channels to communicate with members but...

  • The impact of 'speeders' in online surveys

    speeder

    ‘Speeders’ are respondents who complete a survey, in what is perceived to be, an impossibly quick time. How these speeders affect the quality of data is often in debate. It has always been my view that speeders should be removed from the data; how can a respondent completing a survey too...

  • Ensuring organisational buy-in to research

    org buy in

    An important piece of research we do is ensuring that we have organisational buy in from the start of a research project. Without this we can end up with results that do not meet the organisations objectives or are not valued and ultimately not used. In our experience, research programmes that...

  • Why Market Segmentation is important for any business

    segmentation icon

    More and more often we hear on TV or radio about the differences between Gen X and Millennials, about their preferences related to device usage behaviour, or about their attitude regarding a social or political event.  These two groups are differentiated by the year that they are born, but it is...

  • Member benefits – Why less is more

    member benefits

    Offering a benefits package is crucial to members as it provides them with a return on their membership fee. However, over the years our research has identified that members cannot always recall the benefits on offer. Most of the time this is because there is an extensive list that is...

  • Will market research be replaced by web analytics services?

    web analytics

    In a digitalized society, the amount of data available is overwhelming. There are so many possibilities from where we can extract information, making it more complicated to decide which source to use or how to use it.  You can collect online data from customer databases, from social media, from applications, from...

  • "My time at RbD will, without a doubt, help me in the future."

    rbd work placement

    Having a limited understanding of market research, but an eagerness to know more, I took the opportunity to complete a work placement at Research by Design. Firstly, to determine whether a career in market research is something I would enjoy, and secondly, to put to use some of the transferable...

  • Why do polls keep getting it wrong?

    polling

    Donald Trump has just been elected to become the new US president but looking at the polls this might come as a surprise as most were in favour of Hilary Clinton. This is not the first time this year that the pollsters didn’t accurately predict the likely outcome of the...

  • Memberwise - Harnessing the Web 2016

    harnessing the web 2016

    Our team at Research by Design recently attended the Harnessing the Web event organised by Memberwise. As an active supporter, we are very proud to take part each year in the highly stimulating discussions, helping membership organisations to grow and build stronger relationships with their members. This year’s event was focused...

  • "My two week work placement at Research by Design has been invaluable"

    rbd work placement

    By being an Undergraduate Sociology student I wanted to gain further insight into the world of research, thus the opportunity to work at Research by Design seemed to be the right step to take in gaining a better insight into the world of market research. Before starting the work placement, I...

  • How to minimise online survey fatigue and maximise response rates

    fatigue

    Recently I listened to an interesting ESOMAR snack webinar called ‘Top Tips to Minimize Survey Fatigue” prepared by Confirmit*. A highly topical issue for any market research company, I was curious to hear what tips were given and I was positively pleased to discover that Research by Design is already using...

  • Client support really helps boost response rates for online surveys in the membership sector

    Picture1

    Proverbs and phrases aide, the sentiment is true – when we work together, we are undoubtedly stronger. This is definitely the case for boosting response rates for online surveys undertaken amongst membership organisations, and this paper outlines some of the best ways to achieve this.  We all live busy lives and...

  • Moving away from traditional research techniques

    outside the box

    The idea of moving towards new research techniques is increasingly being discussed by market research professionals. As with any business, evolving practices becomes essential over time, and with audiences increasingly less likely to communicate with us, it seems the next logical step is to alter the way we obtain data...

  • Member experiences that result in advocacy, or not

    advocacy blue

    What is it about the member experience that results in members advocating, or not, others to join their professional association? For many it’s a culmination of experiences, though there can be just one key touchpoint that can lead to a make or break, as my examples below show: This member was...

  • The evolution of Smart Cities

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    It was recently announced that Amazon has partnered with the UK government to test their idea of autonomous drone delivery. This links to a recent project we conducted on behalf of the Institute of Engineering and Technology (IET) around smart cities. Autonomous delivery technologies seem to have become increasingly popular recently...

  • 5 top communication tips for membership organisations

    Communications

    Research by Design often undertakes research with prospective members of an organisation as the results can help guide strategy planning in a number of valuable ways. Communication is always key so we have identified a few hints and tips to help membership organisations evaluate how effective theirs is. Identify your target...

  • Are we in control of our own decisions?

    centre stage effect

    Pokémon Go is sweeping the nation, in fact the world. Part of the game requires players to reach level 5, visit a gym and then pick a team. The choice being Instinct, Mystic, or Valor. It seems many are going for the middle option and choosing Mystic, turning many gyms across the...

  • Top tips on membership retention

    Handshake people

    The key to understanding membership retention is to take a step back, put yourselves in the shoes of your members and really reflect on what is important to them as individuals. There are many things that can help a member feel more bonded to an organisation at an individual level,...

  • Let's talk about something else... mud, sweat and tears

    glast euro

    In a week where the EU Referendum seems to be pushing everything else to the side-lines (Euro’s pun intended), it may be interesting to address the marketing actions behind the other popular culture indulgences this weekend. As fixtures for the last 16 of the Euro 2016 tournament were announced yesterday with...

  • Market research in the EU Referendum

    EU flag

    We recently had a Year 10 student join us for some work experience. Whilst he was with us we asked him to write a blog about a topical issue in which had incorporated market research. He's written us a fantastic piece on the EU Referendum which you can read below....

  • Memberwise - Membership Excellence 2016 Conference

    MMwise

    On 21st April 2016, RbD’s membership team attended the 2016 Memberwise Conference in London, dedicated to membership organisations and associations, with a focus on insight into member experience, value, engagement and growth. Our team had an excellent opportunity not just to meet face to face and mingle with delegates from all...

  • RbD is celebrating its 22nd year!

    22 blig image

    Celebrating our 22nd birthday today, we’re reflecting on our journey through market research. With over 100 combined years working in market research we thought we’d share with you some of our highlights! We’ve worked in sectors covering…   We've handed out incentives including...    And worked on projects across the globe, including… Saudi Arabia, Germany, India,...

  • Market research in pop culture. Trust us it's everywhere!

    Market research in pop culture

    For those avid readers of our blogs… We know you’re out there… You might have seen our recent blog on the use of a focus group during the dramatized series of The People vs. OJ Simpson on BBC2. And it got us thinking… How many times has market research infiltrated pop...

  • The People vs. Oj Simpson: spotlight on qualitative research

    OJ Simpson

    If, like most of the RbD office, you’ve recently re-discovered BBC2 and are now hooked on The People vs. OJ Simpson read on… We’re loving our Tuesday morning round-up of the events from the previous episode so imagine our delight when qualitative research, in the form of a focus group, got...

  • Leicester City football club: a case study in market research

    Leicester City football club

    The statistics at the beginning of the 2015/16 Premier League season suggested that there was more chance of Kanye West becoming humble than Leicester City winning the league. The bookies placed odds of a 5000-1 chance on Foxes winning, but 11 games from the end of the season, this is...

  • How can market research help you cut through the noise and retain customers?

    Which device are you

    It is widely acknowledged that retaining customers can be far more cost effective than spending the time and money to acquire new customers. There are many ways in which market research can provide you with better insight into your current customer base, helping you to understanding anything from perceptions of your...

  • Consumer psychology and market research

    Psychology

    Market researchers conduct research to help companies better understand the markets in which they work. Market researchers explore almost every aspect of the marketing process; conducting research into product development, researching into sales figures and product placement - how the product is actually displayed or made available to the consumer. They...

  • A brief history of... future technologies

    Grey robot

    The eminent cosmologist Stephen Hawking has stated that the human race faces one of its most dangerous centuries ever due to our significant progress in science and technology becoming a greater threat to human existence. Speaking ahead of his BBC Reith Lecture where he explained the science of black holes, Hawking...

  • Love is (almost) in the air

    Val day

    Whether you embrace Valentine’s Day – or feel it’s an attempt to mass commercialise what is just another day… read on! There’s something for you all – beating or stone hearted! NHS The NHS have released a novel Valentine’s advert titled ‘Better left unsaid’ to encourage people to discuss their decision to...

  • I'm a Barbie girl, in a research world.

    Barbie

    Barbie recently released a range of newly ‘made over’ dolls to tackle the negative feedback around the doll’s classic look, often cited as ‘fake’ by critics. The feedback throughout social media & the press was overwhelmingly positive with over 129,025 tweets being sent in the first 24 hours after the...

  • The quality of qualitative research

    Ear

    As we enter another busy phase of qualitative research here at Research by Design, it’s really encouraging to see how much emphasis our clients are putting in the strength of insight delivered by qualitative research. Quantitative and qualitative research are a powerful combination, each able to bring different levels of insights...

  • Craft beer, marketing and understanding the customer

    Purity brewing

    Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham which included a beer and food tasting session, a cellar tour and an overview of the Purity...

  • If you know, then you know

    High 5

    I recently read an interesting article dispelling myths about millennials. Pulled into an engaging infographic – there were two facts that stood out. Firstly that; ‘43% of Millennials create online content.’ Infographic The reason it stood out is that our online content is created by a millennial and of all the...

  • Are plumbers engaging with social media?

    twitter bird blue

    We’ve been working closely with brands in the plumbing sector for many years and have increasingly seen an interest in the social media habits of plumbers. How is this group using social media? Are they promoting their businesses through this channel, or just interacting socially? Which platforms are preferred and...

  • Breakfast focus groups

    Coffe cup
  • RbD's 2016 New Year Resolutions

    Jan 1st calendar

    The team are looking forward to a very fruitful New Year here at RbD HQ. Here are some of our New Year resolutions… both professional & personal! Hope they inspire! Heather Work - Continue to grow our network in London. Personal - Dance more. Dave Work - Contribute more to the company website with case studies...

  • All that glitters is not gold

    TV

    Another year, another debate about what makes effective Christmas advertising. With Christmas now just a fond memory and the new thing on the horizon being a New Year health kick, we are naturally reflecting on all of the things that 2015 brought to us. From the world of market research, we...

  • RbD's 2015 highlights!

    2015

    As 2015 draws to a close the team at RbD have been reminiscing about our highlights of the past year… A new home RbD’s 2015 began with an office move into a bigger premises to house our growing team. In the same building and in an ideal location on New Street, we’ve...

  • Big up Birmingham

    Birmingham 2

    FACT: Birmingham is a great place to work. The city has and continues to undergo significant transformation, making it the UK’s fastest growing regional tourist destination*. Iconic developments such as Birmingham Library, Bullring and the Mailbox, have recently been complimented by the unveiling of the Grand Central shopping destination, sitting...

  • Hello... Can you hear me?

    Listening

    Marketing Magazine are currently running a campaign, asking industry leaders to share their predictions for 2016. In a recent article, Roisin Donnelly (P&G’s Brand Director for Northern Europe) talked about a move away from the ‘00’s prominence of the retailer’ and a shift towards ‘the age of the consumer.’ There has...

  • MRS Midlands Event 'Delivering difficult communications'

    MRS Logo

    On Tuesday night the MRS Midlands group hosted a fantastic event discussing ‘Difficult Christmas Messages: Research and Comms Development in a Crisis Situation’. Speakers on the night were from bpas (British Pregnancy Advisory Service), Research by Design (RbD) & Gough Bailey Wright. The event took us on a journey with bpas...

  • How can market research help your social media strategy - for free?

    Social media and MR

    There are many sources available online to help you analyse your social media activity, but often budget constraints mean you can only tap into the basic free tools. Using basic research methodology you can compliment your free insights to cut through all the noise measuring the success, or otherwise, of your...

  • What happens in a full service market research project?

    Full service

      Are you thinking about undertaking some research but not sure what that would involve? Or interested in working in market research but not sure what you would be doing? Take a look at our infograph below for an insight into the world of market research! We'd love to hear any questions you have!    Then...

  • How to attract talent to market research

    Recruitment

    I’ve had several conversations recently with people who have lamented that new graduates aren’t drawn to their sector. “No one leaves university wanting to work in [insert profession here]” is a familiar phrase to many. It’s often been said of market research too, with many researchers falling into the profession...

  • Holidays are coming...

    Xmas big

    Sitting in our office 4 floors above New Street has got us feeling all festive. By some miracle - only explicable by someone magical like Father Christmas - New Street has been transformed in record time into a fabulous Frankfurt Christmas market. We can almost smell the Gluhwein from the window!!  So...

  • What you didn't know about the RbD team...

    21st

    As it is our 21st anniversary this year the team are feeling nostalgic and reminiscing about their personal highlights over the past 21 years. We thought we'd share some of the best  memories from our colleagues for your entertainment!  Our Associate Director Dave, won the FA Cup last season.  Well, to...

  • TalkTalk data security breach – what this means for market researchers

    Computer hack

    There’s been a lot of talk in the media this week about the data security breach of internet & phone line provider TalkTalk, with fears that hackers have managed to gain the personal & banking information of their 4 million customers. From a market research perspective, these instances make it increasingly...

  • Birmingham's booming!

    Birmingham Bull

    The West Midlands Business Desk has just announced Marketing Birmingham’s release of Birmingham’s visitor numbers for 2014 – up 9.4% on 2013. I’m pleased and disappointed at the same time! My positivity comes from the increased buzz in the city, and the ‘wow’s and ‘amazing’ comments I’m hearing as visitors arrive...

  • How The Apprentice illustrates the necessity of market research

    Lord Alan Sugar

    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • Attracting & retaining creative talent. Part two.

    Black and white handshake 2

    I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent, below are some further points raised in the discussion. 1. It’s time to diversify   There was an agreed responsibility that as an industry we need to ensure...

  • Attracting & retaining creative talent. Part one.

    Employment

    Last week I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent. Positively, we’re recognising the challenges and the informative event highlighted some solutions. 1. Training & development over monetary benefits Ollie Purdom, Director at Pitch Consultants, a specialist...

  • Mobile madness or throwback to traditional surveys?

    mobile phone

    Mobile is important in research – but don’t forget about traditional survey platforms! We are already glued to our mobiles in many walks of life; we call, text, search, tweet, like, comment, navigate, shop, take photos, record videos, play games, use apps and generally hate to be parted from our electronic...

  • What can researchers learn from the beautiful game?

    football

    Recently I have been reading a book called “The Nowhere Men” by Michael Calvin. The book details various stories of football scouts who have been responsible for some of the nation’s greatest talent. However, the emergence of performance analysis has revolutionised the way players are now scouted. Whilst arming scouts...

  • What can the rugby world cup adverts teach us about engaging marketing?

    England rugby union

    We have heard and read, been told and re-told, that customer is KING. With this in mind, we should hardly be surprised with the news yesterday that John Lewis has promoted their Marketing Director to the newly created position of Customer Director, following suit from a number of other major...

  • Yes or No, Let the People Decide: The EU referendum.

    EU flag

    In social circles politics can be a taboo subject, but I suspect it may have crept into a few discussions as of late. Some of which, may have been about the public’s upcoming decision to either remain, or leave the EU. Recent research by the Electoral Commission has raised queries...

  • #researchmeetsretail A new twist on qualitative retail research

    Welcoem to GC 2

    We were approached by Grand Central to evaluate their forthcoming launch materials. We took a total of 16 consumers on a behind the scenes tour of the new Grand Central shopping centre as part of a unique research project we have recently undertaken. The  focus group conversation started broad with the...

  • Market research placement

    rbd work placement

    As research was an integral component of my social policy degree, I gained an insight into both quantitative and qualitative research methodologies within a social context. Thus, after graduating I thought it was essential to apply my classroom knowledge into a working environment. Initially, I was very anxious about entering an...

  • Video campaigns that REALLY know their audience

    Video x

    These campaigns all made me sit back and think WOW you guys have done your research. They're entertaining, emotive, inspiring and best of all totally hit the audience engagement piece. Bravo guys.  Project sunroof. Google We are all obsessed with data, understanding our customer’s journey better so that we can provide the most relevant...

  • What will GP buildings look like in the future?

    GP surgery

    Many of us would agree that trying to get an appointment with a local GP can be challenging.  The national media have not been shy in painting a picture of an overstretched primary care sector, highlighting a national shortage of GPs, doctors turning their backs on the profession and junior...

  • How to make an audience feel special

    Happy audience

    I recently took a bag of clothes and books into a Barnardo’s charity shop, and upon handing them to the volunteer who was manning the desk, she asked me to register my details with them. Along with the opportunity for them to claim back gift aid, they also said that...

  • What affects online survey response rates?

    Online

      According to the Pew Research Center, the gold standard for surveys, online response rates are on a downward spiral. With so many more things to do online than just a couple of years ago, declining attention spans and smaller, mobile handsets dominating web use, it’s little wonder fewer respondents are...

  • An introduction to Market Research: An intern's view

    rbd work placement

    "Having studied market research at university as a part of my business management degree, I really wanted to get a taste for what it would be like in the real working world, so taking this opportunity from Research by Design was perfect for me. I was apprehensive about taking my first...

  • Communicate don't complicate. How to effectively communicate insights

    Becky powerpoint blog image.jpg

    As an industry, market research generates huge swathes of information. From ‘Big Data’ and long running quantitative tracking studies through to qualitative insights, and all of the desk research and workshop outputs in between, information is our currency. However, I can’t help thinking that our industry is guilty of devaluing...

  • Finally some good news for retailers

    Online trading

     Results show more and more consumers agree, “now is a good time for people to make major purchases such as furniture or electrical goods.” This has translated into substantial increases in both the UK Consumer Confidence Index* (+6 pts) and the Major Purchasing Index (+14 pts) to 7 and 16...

  • How can bloggers and vloggers support your business?

    e news

    There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such as Zoe Sugg Zoella  & Chiara Ferragni have become retail outlets in themselves, not just endorsing, but selling...

  • Barriers to consumers installing underfloor heating in their home.

    Barriers

    If, unlike Birmingham, you are experiencing a summer holiday heatwave you might think the topic of underfloor heating is a little out of place. But evidence suggests that summer is actually the season when many of us make use of the warmer, drier weather to undertake home improvements.  One area of...

  • The truth behind databases used for market research

    Magnifiying glass22.png.jpg

    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • The rise of the ethical consumer. What does it mean for brands?

    idea

    Brands of today are continuously faced with having to adapt to the changing needs and trends of society. These days it seems it is simply not enough for brands to provide a quality product or service at a price consumers are willing to pay. A recent article from Marketing Week...

  • Quality over Quantity: consumer communication

    Quality

    Recent research by Aimia identified a strand of consumer described as ‘high volume sensitive’ who will quickly switch off from brands who bombard them with non-specific, high volume marketing communications including texts and emails.  In a separate, but related study commissioned by the Internet Advertising Bureau UK, over a third of...

  • Can we predict consumer behaviour within professional services?

    Social 3

    Choosing a law firm – can we predict consumer behaviour? What are the factors that would influence why a potential client would choose a certain firm over another? On the surface, this might seem like quite a straight forward question.  Indeed, at a rudimentary level, we can even try and predict this...

  • Easy ways to gather customer feedback

    customer feedback

    Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Through our recent work evaluating levels of satisfaction of those working within NHS buildings, we learned of the “Friends and Family Test” – a single-question survey asking patients whether they would...

  • Use of social media by membership associations

    clipboard

    Almost all membership associations are using at least one form of social media. Twitter is the most common followed by LinkedIn, Facebook and YouTube. Almost two-thirds of membership associations would describe their social media presence as fairly strong though recognise that it could be better. This probably explains why most are...

  • 8 great campaigns from June

    niagra

    Here's a list of 8 great campaigns sourced around the web from June. Happy Hump Day!  1. Finger clickin’ good Thanks to Wallblog’s ‘The Daily Poke’ for sharing KFC’s new campaign introducing a Bluetooth keyboard, so that your phone doesn’t get covered in grease as you chow down on the Colonel’s finest. [embed...

  • Facebook vs YouTube

    Fb vs YT

    In the 1960s we saw the emergence of the TV and its ascent over radio as a popular entertainment source. Fast-forward to 2015 and video is more prominent than ever with YouTube being the second largest search engine in the World, thanks in no small part to the millennials who’d...

  • Survey highlights reaction to bad table manners

    Bekkie

    Recently the Times reported that one in five people has been embarrassed by their partner when eating out. Their misdemeanours were not listed in the article in full but given by way of examples: mispronouncing menu items, clicking fingers, ordering while on the phone and speaking with a mouth full. I agree...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • What does the future hold for my website?

    www

    In late November 2014, the Wall Street Journal wrote an article entitled “The Web is dying; apps are killing it” emphasising the continued rise and strength of apps in modern technology. But this isn’t a recent observation - Steve Jobs was noting the increased reliance on apps back at the...

  • 10 ways to get ahead in your career

    business conf

    It’s on you, go get it! 1. It’s up to you to make it happen, training, pay rise, promotion – it’s your career steer it where you want. It is 100% your responsibility, don’t wait around for someone else to hand you the career you want. The most important thing I’ve...

  • Tired of the trialing tech

    Small wifi

    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...

  • Step into research

    Walking

    Just how many steps do modern market researchers take on a day to day basis? Inspired by this question, and by the interest expressed by my colleague in his musings last month I have been giving this some thought. We are seeing that wearable fitness devices are growing in popularity, and it...

  • How has Google's mobile algorithm impacted membership organisations?

    Members 2

    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are either registered charities or operate in the not-for-profit sector where expenditure is watched very carefully by...

  • Moderating focus groups - a beginners perspective

    Focus group

    Having recently had the opportunity to take part in a qualitative training day focusing on moderating skills, hosted by Joanna at QualitativeMind, it’s fair to say I learnt a lot. The session started off with a quote: “Interviewing is rather like a marriage: everybody knows what it is, an awful lot...

  • When is direct advertising too direct?

    barriers

    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...

  • How can you manage drop out rate from your survey?

    Sleeping at desk 2

    I’m sure many researchers will agree when I say keeping respondents engaged within a survey is easier said than done. This is unsurprising when you discover that the average attention span of an adult is only 20 minutes. Recently, I listened to a webinar by Pete Cape (Global Knowledge Director, SSI*)...

  • The Power of Google

    Graph

    Have you ever asked a question and had the response "Just Google it"? Don’t worry you’re not alone, according to internet live stats, since its creation Google has become an ever growing behemoth with 40,000 searches being conducted every second and 1.2 trillion searches a year. 1.2 trillion searches. We are a...

  • Website reviews

    Broadband www

    Having recently conducted a review into the websites of a few of our longstanding clients across our different sectors, the findings are remarkably similar. We used qualitative research to speak to the users of these clients’ websites and found the following key themes: Homepage First impressions count. Overloading your website users with too...

  • Learn from the best

    Gold tropho

    With the news released today that Aldi has overtaken Tesco in the Brandz100 ‘Most Valuable Global Retail Brands’ through its 22% growth, an interesting shift has clearly been highlighted in the behaviours of today’s consumers and their relationships with today’s leading brands. (Source Brand Republic)  With its main competitor Lidl seeing an incredible...

  • What does your audience want from you?

    representation icon

    I think there’s a general consensus that content is king. Whether it be audial, visual or in text form the relevance of the content delivered is critical in engaging the desired audience. I read an article published recently by the CIM on Linkedin about ‘the future of Digital Marketing’. The comments...

  • Video didn't just kill the radio star

    Video

    If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as a popular entertain source, taking over from radio. Zip to 2015 and video is more prominent than ever....

  • Alternative ways of managing research

    barriers

    After building a market research career for 16 years, I have never worked client side. And for this reason I jumped at a recent opportunity to support one of our long-standing clients who recently found themselves short of in-house research management capacity. So, for once, the shoe would be on...

  • How to successfully engage hard to reach B2B audiences

    Hard to reach

    As all B2B researchers know, reaching out to certain groups within the population can be very challenging. With workers struggling to juggle their busy diaries of work, rest and play, it can be tricky to find a time to get a group of busy people to sit down together and...

  • What is your passion?

    Thumbs up

    I loved reading this article 'A passionate plea for passion in research'. Rachel I commend you on your passion for your role & your respect for where all of our market research answers come from. The people who answer our questions; the people who buy our products, use our services, the...

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • If the election was based on...

    Twitter chart

    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based on social media. Video… Would the Green Party win with their ‘Change The Tune’ video campaign? It’s received over 849,395 views...

  • What's the most trusted trade?

    Rosette infograph

    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and...

  • Gamification

    Gamefication

    How to increase engagement in market research studies? With the seemingly never ending rise in influence of the internet, every business appears to be striving to attain feedback on its products and services. Online surveys carry a significant proportion of these requests, being far more cost effective than traditional mediums such...

  • Operation teddy bear

    Op teddy bear image.jpg

    Please raid your attics for any long-lost teddy bears and bring them along to our impromptu Teddy Bear Lunchtime Picnic this Thursday 30th April. Research by Design and Syndicate Communications are calling all colleagues in the city centre to support Operation Teddy Bear on the grounds of St Philip’s Cathedral from...

  • Discount retail: attracting and keeping shoppers

    Retail image

    Discount retailers, either in the grocery sector or single-price-point category, were one of the big winners during the recession. Now, as we enter a new period where shoppers are less hard-pressed, how will discount brands find a point of difference and continue to persuade shoppers to choose their offer?  Understanding consumer...

  • Millennials and their mobiles... Mastering mobilegeddon

    Iphone

    These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to a recent article by Wallblog “72% of customers us(e) social media to research a company or product before making...

  • Levels of trust in professional services

    Black and white handshake 2

    Trust in government, public institutions and professional groups has been slipping in the past decade. To some extent, we can say that this has been fuelled by whistleblowing, issues over Parliamentary expenses, as well as high profile cases of government data breaches. Debates about privacy in public policy appear to...

  • The picture of political polls

    Pie in box

    As we head into our general election the only thing busier than the party leaders’ campaigns are the number of polls and statistics released about public views. At a time when market research nationally is so widely distributed and discussed the amount of information being produced can feel overwhelming and turn...

  • Sharing of GP medical records across the medical profession

    Health Social Care

    Sharing data across the NHS is a topical subject at the moment, with the national care.data programme and other schemes attracting media coverage and public policy debate. Some Clinical Commissioning Groups (CCGs) are working to improve the way patients’ medical records are accessed by other health professionals; primarily doctors and...

  • Emerging technologies in the retail sector

    Retail image

    The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the technological advancements they enjoy online. Such technologies have emerged in this sector to ensure the in-store experience is...

  • What does the John Lewis Christmas campaign tell us about ad measurement?

    Christmas shopping

    What does the John Lewis Christmas campaign tell us about ad measurement? How can brands cut through on air at Christmas time? It’s the time of year when the media landscape is even more challenging than normal to stand out, and every brand worth their salt is trying to think of...

  • Testing bathrooms in the showroom

    Shower BOUGHT

    When asked about their potential purchasing habits, around three in ten consumers claim they would ‘sit on the toilet’ in a bathroom showroom (prior to purchase) to ensure the product is right for them! In the online poll conducted by Research by Design, 1,300 consumers were asked about their likely habits...

  • When actions speak louder than words for membership organisations

    Teamwork

    One of the issues that constantly raises itself in Research by Design’s projects with membership organisations is the need for strong and relevant representation. Representation can be the primary motivating factor for some people joining an organisation - in order to feel they are part of a collective that campaigns and...

  • How will predicted demographic changes affect the bathroom industry?

    Quantitative

    Demographics form part of many projects undertaken by Research by Design. At first glance you’d be forgiven for thinking they were irrelevant to bathroom sales, but when you stop to consider some interesting facts you can see why our clients need to know more… Ageing population According to the Office for National...

  • The impact of online reviews for offline businesses

    Online for offline business

    For better or worse, the Internet has seriously revolutionised the way we live. But it wasn’t so long ago when a substantial proportion of consumers were cautious and suspicious of making online purchases of products or services – so what’s changed? One of the great features of the Internet is the...

  • Top tips for your next email survey

    e news

    For some research audiences, responses to the humble email survey request are in decline. As technologies race ahead, respondents are increasingly more likely to interact with instant, ‘in the moment’ messaging services and social media requests. The email needs to work hard to cut through the plethora of additional communication...