Archive: March, 2015

  • When actions speak louder than words for membership organisations

    Teamwork

    One of the issues that constantly raises itself in Research by Design’s projects with membership organisations is the need for strong and relevant representation. Representation can be the primary motivating factor for some people joining an organisation - in order to feel they are part of a collective that campaigns and...

  • How will predicted demographic changes affect the bathroom industry?

    Quantitative

    Demographics form part of many projects undertaken by Research by Design. At first glance you’d be forgiven for thinking they were irrelevant to bathroom sales, but when you stop to consider some interesting facts you can see why our clients need to know more… Ageing population According to the Office for National...

  • The impact of online reviews for offline businesses

    Online for offline business

    For better or worse, the Internet has seriously revolutionised the way we live. But it wasn’t so long ago when a substantial proportion of consumers were cautious and suspicious of making online purchases of products or services – so what’s changed? One of the great features of the Internet is the...

  • Top tips for your next email survey

    e news

    For some research audiences, responses to the humble email survey request are in decline. As technologies race ahead, respondents are increasingly more likely to interact with instant, ‘in the moment’ messaging services and social media requests. The email needs to work hard to cut through the plethora of additional communication...