Archive: April, 2015

  • Operation teddy bear

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    Please raid your attics for any long-lost teddy bears and bring them along to our impromptu Teddy Bear Lunchtime Picnic this Thursday 30th April. Research by Design and Syndicate Communications are calling all colleagues in the city centre to support Operation Teddy Bear on the grounds of St Philip’s Cathedral from...

  • Discount retail: attracting and keeping shoppers

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    Discount retailers, either in the grocery sector or single-price-point category, were one of the big winners during the recession. Now, as we enter a new period where shoppers are less hard-pressed, how will discount brands find a point of difference and continue to persuade shoppers to choose their offer?  Understanding consumer...

  • Millennials and their mobiles... Mastering mobilegeddon

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    These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to a recent article by Wallblog “72% of customers us(e) social media to research a company or product before making...

  • Levels of trust in professional services

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    Trust in government, public institutions and professional groups has been slipping in the past decade. To some extent, we can say that this has been fuelled by whistleblowing, issues over Parliamentary expenses, as well as high profile cases of government data breaches. Debates about privacy in public policy appear to...

  • Emerging technologies in the retail sector

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    The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the technological advancements they enjoy online. Such technologies have emerged in this sector to ensure the in-store experience is...

  • What does the John Lewis Christmas campaign tell us about ad measurement?

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    What does the John Lewis Christmas campaign tell us about ad measurement? How can brands cut through on air at Christmas time? It’s the time of year when the media landscape is even more challenging than normal to stand out, and every brand worth their salt is trying to think of...