Archive: May, 2015

  • Website reviews

    Broadband www

    Having recently conducted a review into the websites of a few of our longstanding clients across our different sectors, the findings are remarkably similar. We used qualitative research to speak to the users of these clients’ websites and found the following key themes: Homepage First impressions count. Overloading your website users with too...

  • Learn from the best

    Gold tropho

    With the news released today that Aldi has overtaken Tesco in the Brandz100 ‘Most Valuable Global Retail Brands’ through its 22% growth, an interesting shift has clearly been highlighted in the behaviours of today’s consumers and their relationships with today’s leading brands. (Source Brand Republic)  With its main competitor Lidl seeing an incredible...

  • What does your audience want from you?

    representation icon

    I think there’s a general consensus that content is king. Whether it be audial, visual or in text form the relevance of the content delivered is critical in engaging the desired audience. I read an article published recently by the CIM on Linkedin about ‘the future of Digital Marketing’. The comments...

  • Video didn't just kill the radio star

    Video

    If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as a popular entertain source, taking over from radio. Zip to 2015 and video is more prominent than ever....

  • Alternative ways of managing research

    barriers

    After building a market research career for 16 years, I have never worked client side. And for this reason I jumped at a recent opportunity to support one of our long-standing clients who recently found themselves short of in-house research management capacity. So, for once, the shoe would be on...

  • How to successfully engage hard to reach B2B audiences

    Hard to reach

    As all B2B researchers know, reaching out to certain groups within the population can be very challenging. With workers struggling to juggle their busy diaries of work, rest and play, it can be tricky to find a time to get a group of busy people to sit down together and...

  • What is your passion?

    Thumbs up

    I loved reading this article 'A passionate plea for passion in research'. Rachel I commend you on your passion for your role & your respect for where all of our market research answers come from. The people who answer our questions; the people who buy our products, use our services, the...

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • If the election was based on...

    Twitter chart

    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based on social media. Video… Would the Green Party win with their ‘Change The Tune’ video campaign? It’s received over 849,395 views...

  • What's the most trusted trade?

    Rosette infograph

    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and...

  • Gamification

    Gamefication

    How to increase engagement in market research studies? With the seemingly never ending rise in influence of the internet, every business appears to be striving to attain feedback on its products and services. Online surveys carry a significant proportion of these requests, being far more cost effective than traditional mediums such...