Archive: June, 2015

  • What does the future hold for my website?

    www

    In late November 2014, the Wall Street Journal wrote an article entitled “The Web is dying; apps are killing it” emphasising the continued rise and strength of apps in modern technology. But this isn’t a recent observation - Steve Jobs was noting the increased reliance on apps back at the...

  • 10 ways to get ahead in your career

    business conf

    It’s on you, go get it! 1. It’s up to you to make it happen, training, pay rise, promotion – it’s your career steer it where you want. It is 100% your responsibility, don’t wait around for someone else to hand you the career you want. The most important thing I’ve...

  • Tired of the trialing tech

    Small wifi

    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...

  • Step into research

    Walking

    Just how many steps do modern market researchers take on a day to day basis? Inspired by this question, and by the interest expressed by my colleague in his musings last month I have been giving this some thought. We are seeing that wearable fitness devices are growing in popularity, and it...

  • How has Google's mobile algorithm impacted membership organisations?

    Members 2

    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are either registered charities or operate in the not-for-profit sector where expenditure is watched very carefully by...

  • Moderating focus groups - a beginners perspective

    Focus group

    Having recently had the opportunity to take part in a qualitative training day focusing on moderating skills, hosted by Joanna at QualitativeMind, it’s fair to say I learnt a lot. The session started off with a quote: “Interviewing is rather like a marriage: everybody knows what it is, an awful lot...

  • When is direct advertising too direct?

    barriers

    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...

  • How can you manage drop out rate from your survey?

    Sleeping at desk 2

    I’m sure many researchers will agree when I say keeping respondents engaged within a survey is easier said than done. This is unsurprising when you discover that the average attention span of an adult is only 20 minutes. Recently, I listened to a webinar by Pete Cape (Global Knowledge Director, SSI*)...

  • The Power of Google

    Graph

    Have you ever asked a question and had the response "Just Google it"? Don’t worry you’re not alone, according to internet live stats, since its creation Google has become an ever growing behemoth with 40,000 searches being conducted every second and 1.2 trillion searches a year. 1.2 trillion searches. We are a...