Archive: July, 2015

  • Finally some good news for retailers

    Online trading

     Results show more and more consumers agree, “now is a good time for people to make major purchases such as furniture or electrical goods.” This has translated into substantial increases in both the UK Consumer Confidence Index* (+6 pts) and the Major Purchasing Index (+14 pts) to 7 and 16...

  • How can bloggers and vloggers support your business?

    e news

    There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such as Zoe Sugg Zoella  & Chiara Ferragni have become retail outlets in themselves, not just endorsing, but selling...

  • The truth behind databases used for market research

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    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • The rise of the ethical consumer. What does it mean for brands?

    idea

    Brands of today are continuously faced with having to adapt to the changing needs and trends of society. These days it seems it is simply not enough for brands to provide a quality product or service at a price consumers are willing to pay. A recent article from Marketing Week...

  • Quality over Quantity: consumer communication

    Quality

    Recent research by Aimia identified a strand of consumer described as ‘high volume sensitive’ who will quickly switch off from brands who bombard them with non-specific, high volume marketing communications including texts and emails.  In a separate, but related study commissioned by the Internet Advertising Bureau UK, over a third of...

  • Can we predict consumer behaviour within professional services?

    Social 3

    Choosing a law firm – can we predict consumer behaviour? What are the factors that would influence why a potential client would choose a certain firm over another? On the surface, this might seem like quite a straight forward question.  Indeed, at a rudimentary level, we can even try and predict this...

  • Easy ways to gather customer feedback

    customer feedback

    Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Through our recent work evaluating levels of satisfaction of those working within NHS buildings, we learned of the “Friends and Family Test” – a single-question survey asking patients whether they would...

  • Use of social media by membership associations

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    Almost all membership associations are using at least one form of social media. Twitter is the most common followed by LinkedIn, Facebook and YouTube. Almost two-thirds of membership associations would describe their social media presence as fairly strong though recognise that it could be better. This probably explains why most are...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...