Archive: August, 2015

  • Market research placement

    rbd work placement

    As research was an integral component of my social policy degree, I gained an insight into both quantitative and qualitative research methodologies within a social context. Thus, after graduating I thought it was essential to apply my classroom knowledge into a working environment. Initially, I was very anxious about entering an...

  • Video campaigns that REALLY know their audience

    Video x

    These campaigns all made me sit back and think WOW you guys have done your research. They're entertaining, emotive, inspiring and best of all totally hit the audience engagement piece. Bravo guys.  Project sunroof. Google We are all obsessed with data, understanding our customer’s journey better so that we can provide the most relevant...

  • What will GP buildings look like in the future?

    GP surgery

    Many of us would agree that trying to get an appointment with a local GP can be challenging.  The national media have not been shy in painting a picture of an overstretched primary care sector, highlighting a national shortage of GPs, doctors turning their backs on the profession and junior...

  • How to make an audience feel special

    Happy audience

    I recently took a bag of clothes and books into a Barnardo’s charity shop, and upon handing them to the volunteer who was manning the desk, she asked me to register my details with them. Along with the opportunity for them to claim back gift aid, they also said that...

  • What affects online survey response rates?

    Online

    According to the Pew Research Center, the gold standard for surveys, online response rates are on a downward spiral. With so many more things to do online than just a couple of years ago, declining attention spans and smaller, mobile handsets dominating web use, it’s little wonder fewer respondents are...

  • An introduction to Market Research: An intern's view

    rbd work placement

    "Having studied market research at university as a part of my business management degree, I really wanted to get a taste for what it would be like in the real working world, so taking this opportunity from Research by Design was perfect for me. I was apprehensive about taking my first...

  • Communicate don't complicate. How to effectively communicate insights

    Becky powerpoint blog image.jpg

    As an industry, market research generates huge swathes of information. From ‘Big Data’ and long running quantitative tracking studies through to qualitative insights, and all of the desk research and workshop outputs in between, information is our currency. However, I can’t help thinking that our industry is guilty of devaluing...