Archive: October, 2015

  • Birmingham's booming!

    Birmingham Bull

    The West Midlands Business Desk has just announced Marketing Birmingham’s release of Birmingham’s visitor numbers for 2014 – up 9.4% on 2013. I’m pleased and disappointed at the same time! My positivity comes from the increased buzz in the city, and the ‘wow’s and ‘amazing’ comments I’m hearing as visitors arrive...

  • How The Apprentice illustrates the necessity of market research

    Lord Alan Sugar

    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • Attracting & retaining creative talent. Part two.

    Black and white handshake 2

    I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent, below are some further points raised in the discussion. 1. It’s time to diversify   There was an agreed responsibility that as an industry we need to ensure...

  • Attracting & retaining creative talent. Part one.

    Employment

    Last week I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent. Positively, we’re recognising the challenges and the informative event highlighted some solutions. 1. Training & development over monetary benefits Ollie Purdom, Director at Pitch Consultants, a specialist...