Archive: February, 2016

  • How can market research help you cut through the noise and retain customers?

    Which device are you

    It is widely acknowledged that retaining customers can be far more cost effective than spending the time and money to acquire new customers. There are many ways in which market research can provide you with better insight into your current customer base, helping you to understanding anything from perceptions of your...

  • Consumer psychology and market research

    Psychology

    Market researchers conduct research to help companies better understand the markets in which they work. Market researchers explore almost every aspect of the marketing process; conducting research into product development, researching into sales figures and product placement - how the product is actually displayed or made available to the consumer. They...

  • A brief history of... future technologies

    Grey robot

    The eminent cosmologist Stephen Hawking has stated that the human race faces one of its most dangerous centuries ever due to our significant progress in science and technology becoming a greater threat to human existence. Speaking ahead of his BBC Reith Lecture where he explained the science of black holes, Hawking...

  • Love is (almost) in the air

    Val day

    Whether you embrace Valentine’s Day – or feel it’s an attempt to mass commercialise what is just another day… read on! There’s something for you all – beating or stone hearted! NHS The NHS have released a novel Valentine’s advert titled ‘Better left unsaid’ to encourage people to discuss their decision to...

  • I'm a Barbie girl, in a research world.

    Barbie

    Barbie recently released a range of newly ‘made over’ dolls to tackle the negative feedback around the doll’s classic look, often cited as ‘fake’ by critics. The feedback throughout social media & the press was overwhelmingly positive with over 129,025 tweets being sent in the first 24 hours after the...

  • The quality of qualitative research

    Ear

    As we enter another busy phase of qualitative research here at Research by Design, it’s really encouraging to see how much emphasis our clients are putting in the strength of insight delivered by qualitative research. Quantitative and qualitative research are a powerful combination, each able to bring different levels of insights...

  • Craft beer, marketing and understanding the customer

    Purity brewing

    Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham which included a beer and food tasting session, a cellar tour and an overview of the Purity...