Archive: August, 2016

  • Moving away from traditional research techniques

    outside the box

    The idea of moving towards new research techniques is increasingly being discussed by market research professionals. As with any business, evolving practices becomes essential over time, and with audiences increasingly less likely to communicate with us, it seems the next logical step is to alter the way we obtain data...

  • Member experiences that result in advocacy, or not

    advocacy blue

    What is it about the member experience that results in members advocating, or not, others to join their professional association? For many it’s a culmination of experiences, though there can be just one key touchpoint that can lead to a make or break, as my examples below show: This member was...

  • The evolution of Smart Cities

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    It was recently announced that Amazon has partnered with the UK government to test their idea of autonomous drone delivery. This links to a recent project we conducted on behalf of the Institute of Engineering and Technology (IET) around smart cities. Autonomous delivery technologies seem to have become increasingly popular recently...

  • 5 top communication tips for membership organisations

    Communications

    Research by Design often undertakes research with prospective members of an organisation as the results can help guide strategy planning in a number of valuable ways. Communication is always key so we have identified a few hints and tips to help membership organisations evaluate how effective theirs is. Identify your target...