Archive: November, 2016

  • Member benefits – Why less is more

    member benefits

    Offering a benefits package is crucial to members as it provides them with a return on their membership fee. However, over the years our research has identified that members cannot always recall the benefits on offer. Most of the time this is because there is an extensive list that is...

  • Will market research be replaced by web analytics services?

    web analytics

    In a digitalized society, the amount of data available is overwhelming. There are so many possibilities from where we can extract information, making it more complicated to decide which source to use or how to use it.  You can collect online data from customer databases, from social media, from applications, from...

  • "My time at RbD will, without a doubt, help me in the future."

    rbd work placement

    Having a limited understanding of market research, but an eagerness to know more, I took the opportunity to complete a work placement at Research by Design. Firstly, to determine whether a career in market research is something I would enjoy, and secondly, to put to use some of the transferable...

  • Why do polls keep getting it wrong?

    polling

    Donald Trump has just been elected to become the new US president but looking at the polls this might come as a surprise as most were in favour of Hilary Clinton. This is not the first time this year that the pollsters didn’t accurately predict the likely outcome of the...

  • Memberwise - Harnessing the Web 2016

    harnessing the web 2016

    Our team at Research by Design recently attended the Harnessing the Web event organised by Memberwise. As an active supporter, we are very proud to take part each year in the highly stimulating discussions, helping membership organisations to grow and build stronger relationships with their members. This year’s event was focused...