Archive: December, 2016

  • Ensuring organisational buy-in to research

    org buy in

    An important piece of research we do is ensuring that we have organisational buy in from the start of a research project. Without this we can end up with results that do not meet the organisations objectives or are not valued and ultimately not used. In our experience, research programmes that...

  • Why Market Segmentation is important for any business

    segmentation icon

    More and more often we hear on TV or radio about the differences between Gen X and Millennials, about their preferences related to device usage behaviour, or about their attitude regarding a social or political event.  These two groups are differentiated by the year that they are born, but it is...