Archive: January, 2017

  • Why is it crucial to segment your members?

    seg

    Within membership organisations, the database is one of the most valuable features. It usually shows an endless list of names (sometime thousands and thousands of members) with contact details, grades, career status, etc. Whilst the database is important to contact your members and keep them informed, the key question is...

  • RbD's 2017 New Year Resolutions

    Jan 1st calendar

    The team at RbD are looking forward to another very fruitful New Year. Here are some of our New Year resolutions… professional and personal! Heather Work – Spend more time with the RbD team, helping each person develop and achieve their goals. Improve my leadership skills. Personal – Declutter my house. Empower my children to...

  • "I don't have time!"

    time

    One of the questions membership organisations ask is why attendance levels are so low at their events or how they get members to be more actively engaged with the organisation. The common answer we hear from members is “I don’t have time”. Members, like everyone else, lead busy lives; alongside...

  • How to reach out to your members?

    comms blue

    Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a long time, magazines and emails have been used as the key channels to communicate with members but...

  • The impact of 'speeders' in online surveys

    speeder

    ‘Speeders’ are respondents who complete a survey, in what is perceived to be, an impossibly quick time. How these speeders affect the quality of data is often in debate. It has always been my view that speeders should be removed from the data; how can a respondent completing a survey too...