Archive: January, 2018

  • When is it important to question statistics?

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    Working in the market research industry means having a huge love for data! Being so close with data and reporting statistics to our clients often makes us question statistics when we see them reported. As researchers, we can’t help but ask questions such as: · Who was interviewed and by whom?· How were...

  • 8 ways to check whether your Member Value Proposition is fit-for-purpose

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    2017's Digital Excellence Research Report highlights a worrying trend: less than 4 in 10 associations believe that member value has increased over the past year. This is despite rises in member engagement and increased member levels. Why is it worrying? Value is right at the heart of sustainable success for membership organisations....

  • Research by Design's New Year's resolutions

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    When thinking about New Year’s resolutions, we at Research by Design felt it was the perfect time to determine the focus of our key priorities for 2018.      To continue researching and understanding member engagement and how this can be leveraged to deliver value to membership organisations.    To help support clients who want...