Archive: August, 2018

  • How to structure a good research brief

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    Like many other things in life, you get out of a research project what you put into it. The time you spend at the beginning of a project, thinking about exactly what you want to get from the research, is crucial and will reap you rewards when the end results are...

  • Where did it all begin? A brief history of market research

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    Market research is viewed as an essential part of any organisation to help them fully understand and connect with their target audience, ultimately driving their success. As with any sector, there was a time when market research was unheard of or only used by very few people, so where did...

  • Two weeks in the life of a market researcher

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    As a Sport Science student at Newcastle University with only a small amount of previous experience in marketing, I came across this placement and saw it as a great opportunity to develop new skills before starting my second year of University. The initial application process was efficient and meant I was...

  • The 5 most common myths of market research

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    Market research plays a key part in establishing and maintaining strong organisations who keep their customers at the heart of everything they do. Considering this, why is it that some companies do not embrace market research? Here are some of the most common myths frequently surrounding the industry. 1. Market research...

  • Starting my journey into the 'real world' of work

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    As part of the Psychology and Sociology degree I’m studying at Aston University, my third year consists of a compulsory placement to help gain industry knowledge before graduating into the ‘real world’ of work. This, therefore, has brought me to my current position at Research by Design as a Trainee...