Archive: September, 2018

  • Is NPS the best measure for advocacy and business growth?

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    Understanding and managing the word-of-mouth (WOM) behaviours of customers is critically important to organisations. According to Nielsen (2007), WOM is “the most powerful selling tool”. Recommendations are therefore highly sought after. Net Promoter Score offers a simple way for organisations to measure this behaviour. It has become extremely popular and...

  • A new agency, a new way: Using an in-house survey solution

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    The way one market research company works can be very different to another. Having spent the first three years of my career at one agency, I had little knowledge of the working practices anywhere else. I naively assumed that our way was the way of all market research agencies. Shortly...

  • Engaging your audience with PowerPoint

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    We’ve all been in that situation, sat watching a presentation crammed full of text in long, confusing sentences leaving our brains tired and eyes heavy. Whilst presentations are a very useful tool, the way in which they are visually presented is key  to their success. Presentations allow your business to;...

  • 30 elements of value matter to your members: Do you know what they are?

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    At Research by Design, we work with membership organisations to dig deeper into member wants and needs to understand what they truly value. To do so, we draw on our wealth of experience in the membership sector – plus the richest and most robust insights from the value proposition literature....