Archive: October, 2018

  • 4 ways to foster digitally-ready leaders in your membership organisation

    device digital pen 6336

    As membership organisations strive to get to grips with technology and the disruption it often brings, the need for leaders who ‘get’ digital and can lead related initiatives effectively is only growing. In the latest Digital Excellence Survey, professionals from a broad cross-section of UK membership organisations and associations admitted that...

  • Loyalty vs. Habit behaviour: What is the difference?

    starbucks card in wallet

    This year, Research by Design was one of the official partners for the annual Membership Excellence conference held in London which proved to be a successful day of many insightful talks from across the membership sector. One talk, delivered by Laura Chamberlain of Warwick University, raised a particularly thought-provoking point...

  • 99.9% of apps fail. Market research can help your digital product to success

    apple applications apps 607812

    “There’s an app for that!” is a common refrain these days. Not surprising when you consider that a staggering 7,574 apps are reportedly released every day across Android and iOS[1]. The sobering reality is that 99.9% of these apps will not become financially successful, according to Gartner. For companies and entrepreneurs...

  • Has the 'market-driven' approach taken the front seat of 2018?

    cable call communication 33999

    Over the years, companies have adapted their approach when developing new products to meet expectations from consumers. Rather than simply being shown and persuaded to purchase a new product, many individuals now expect greater levels of interaction with brands and welcome the chance to input into a product’s development. Consumers...

  • 4 tips for engaging young people with your organisation

    adults black and white casual 1374542

    Here at Research by Design, when conducting research for membership organisations we often see a low percent of students/ young people making up the total figures. Whilst many associations do already offer discounted, or even free, membership to this group, that is not always enough to truly pique their interest and begin building engagement...