Category: Blog

  • When is it important to question statistics?

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    Working in the market research industry means having a huge love for data! Being so close with data and reporting statistics to our clients often makes us question statistics when we see them reported. As researchers, we can’t help but ask questions such as: · Who was interviewed and by whom?· How were...

  • When influencer marketing goes wrong

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    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • 4 reasons why social media is good for market research

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    Living in a digital age has resulted in huge innovations within the market research world. With buzzwords like ‘engagement’, ‘big data’ and ‘content marketing’ it’s hard to escape the true power that social media holds.  There are a variety research methodologies researchers can adopt to gain useful insights for their clients...

  • Evolution of the doctors’ appointment

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    Getting an appointment with a doctor these days can be rather challenging. Not only are GP practices struggling with an ever-increasing number of patients and a growing elderly population requiring more medical care, they are also experiencing challenges with recruiting and retaining GPs in the profession.  I saw an advert recently...

  • Digital Excellence 2017

    With the MemberWise Digital Excellence successfully delivered this week, it is timely to reflect on the key goals of membership associations and how these goals will continue to be realised into 2018. Most commonly, those who completed the Digital Excellence Survey undertaken by Research by Design on behalf of MemberWise, indicated...

  • Does smarter equal better?

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    Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has a focus on work, leisure, health and relaxation. In a world where technology is ever-changing and pioneering devices...

  • A brilliant insight into the world of market research

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    As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking an internship at a Marketing & PR Agency over the summer, I knew that I wanted a...

  • How helpful are online focus groups?

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    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.  There are 3 main types of online discussion groups:  Online Focus Groups...

  • Member engagement: why one size doesn’t fit all organisations

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    The top goal for member organisations in 2017 is increasing member engagement.  Engagement matters. Engaged members are more likely to renew AND they are more likely to advocate. The value of engaged members is immense.  But many member organisations struggle to define what engagement means for them, let alone measure it in...

  • Reflecting on my time at RbD

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    As a part of my Marketing Degree at Aston University, it was mandatory for me to complete an industrial placement as my third year. After applying for the job, and completing several interview stages, I was delighted to be offered a position within the team at Research by Design as...

  • Are plumbers engaging with social media?

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    We’ve been working closely with brands in the plumbing sector for many years and have increasingly seen an interest in the social media habits of plumbers. How is this group using social media? Are they promoting their businesses through this channel, or just interacting socially? Which platforms are preferred and...

  • Meeting Generation Z and why I'm excited they're here

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    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • 10 ways to get ahead in your career

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    It’s on you, go get it! 1. It’s up to you to make it happen, training, pay rise, promotion – it’s your career steer it where you want. It is 100% your responsibility, don’t wait around for someone else to hand you the career you want. The most important thing I’ve...

  • Tired of the trialing tech

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    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...

  • How has Google's mobile algorithm impacted membership organisations?

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    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are either registered charities or operate in the not-for-profit sector where expenditure is watched very carefully by...

  • When is direct advertising too direct?

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    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...

  • The Power of Google

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    Have you ever asked a question and had the response "Just Google it"? Don’t worry you’re not alone, according to internet live stats, since its creation Google has become an ever growing behemoth with 40,000 searches being conducted every second and 1.2 trillion searches a year. 1.2 trillion searches. We are a...

  • Website reviews

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    Having recently conducted a review into the websites of a few of our longstanding clients across our different sectors, the findings are remarkably similar. We used qualitative research to speak to the users of these clients’ websites and found the following key themes: Homepage First impressions count. Overloading your website users with too...

  • What does your audience want from you?

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    I think there’s a general consensus that content is king. Whether it be audial, visual or in text form the relevance of the content delivered is critical in engaging the desired audience. I read an article published recently by the CIM on Linkedin about ‘the future of Digital Marketing’. The comments...

  • Alternative ways of managing research

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    After building a market research career for 16 years, I have never worked client side. And for this reason I jumped at a recent opportunity to support one of our long-standing clients who recently found themselves short of in-house research management capacity. So, for once, the shoe would be on...

  • What is your passion?

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    I loved reading this article 'A passionate plea for passion in research'. Rachel I commend you on your passion for your role & your respect for where all of our market research answers come from. The people who answer our questions; the people who buy our products, use our services, the...

  • Mobile research - recognising some of the pitfalls

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    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • If the election was based on...

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    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based on social media. Video… Would the Green Party win with their ‘Change The Tune’ video campaign? It’s received over 849,395 views...

  • What's the most trusted trade?

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    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and...

  • Millennials and their mobiles... Mastering mobilegeddon

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    These days you can compare and read online reviews on almost everything before you buy; from hammocks to hoovers, holidays to cars and credit cards to make up… the list goes on. According to a recent article by Wallblog “72% of customers us(e) social media to research a company or product before making...

  • Emerging technologies in the retail sector

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    The retail industry is advancing fast. The fact that many consumers now prefer to shop online means their expectations of the in-store experience are even higher and should match, if not exceed, the technological advancements they enjoy online. Such technologies have emerged in this sector to ensure the in-store experience is...

  • The impact of online reviews for offline businesses

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    For better or worse, the Internet has seriously revolutionised the way we live. But it wasn’t so long ago when a substantial proportion of consumers were cautious and suspicious of making online purchases of products or services – so what’s changed? One of the great features of the Internet is the...

  • Top tips for your next email survey

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    For some research audiences, responses to the humble email survey request are in decline. As technologies race ahead, respondents are increasingly more likely to interact with instant, ‘in the moment’ messaging services and social media requests. The email needs to work hard to cut through the plethora of additional communication...