Category: Brand loyalty

  • How loyalty schemes can help encourage engagement

    Loyalty Card

    Tesco has announced it is making even more changes to the popular Clubcard loyalty scheme to focus more on rewarding customer loyalty rather than just using it as another marketing tool. CEO Dave Lewis explains that Tesco is aiming to further increase its brand perception and engagement to compete with...

  • Craft beer, marketing and understanding the customer

    Purity brewing

    Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham which included a beer and food tasting session, a cellar tour and an overview of the Purity...

  • How can bloggers and vloggers support your business?

    e news

    There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such as Zoe Sugg Zoella  & Chiara Ferragni have become retail outlets in themselves, not just endorsing, but selling...

  • The rise of the ethical consumer. What does it mean for brands?

    idea

    Brands of today are continuously faced with having to adapt to the changing needs and trends of society. These days it seems it is simply not enough for brands to provide a quality product or service at a price consumers are willing to pay. A recent article from Marketing Week...

  • Learn from the best

    Gold tropho

    With the news released today that Aldi has overtaken Tesco in the Brandz100 ‘Most Valuable Global Retail Brands’ through its 22% growth, an interesting shift has clearly been highlighted in the behaviours of today’s consumers and their relationships with today’s leading brands. (Source Brand Republic)  With its main competitor Lidl seeing an incredible...