Category: Consumer insight

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

    Ways to engage blog image

    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • Packaging testing

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    What's in the box? Back in 2001 Nestlé spent £3 million in marketing to ease the transition from KitKat’s foil and paper wrapper to flow-wrap because they knew the packaging was a key part of having a KitKat. It’s been nearly two decades, but I can still remember sliding my thumb...

  • How helpful are online focus groups?

    online focus groups

    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.  There are 3 main types of online discussion groups:  Online Focus Groups...

  • Market research in pop culture. Trust us it's everywhere!

    Market research in pop culture

    For those avid readers of our blogs… We know you’re out there… You might have seen our recent blog on the use of a focus group during the dramatized series of The People vs. OJ Simpson on BBC2. And it got us thinking… How many times has market research infiltrated pop...

  • Consumer psychology and market research

    Psychology

    Market researchers conduct research to help companies better understand the markets in which they work. Market researchers explore almost every aspect of the marketing process; conducting research into product development, researching into sales figures and product placement - how the product is actually displayed or made available to the consumer. They...

  • I'm a Barbie girl, in a research world.

    Barbie

    Barbie recently released a range of newly ‘made over’ dolls to tackle the negative feedback around the doll’s classic look, often cited as ‘fake’ by critics. The feedback throughout social media & the press was overwhelmingly positive with over 129,025 tweets being sent in the first 24 hours after the...

  • How The Apprentice illustrates the necessity of market research

    Lord Alan Sugar

    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • #researchmeetsretail A new twist on qualitative retail research

    Welcoem to GC 2

    We were approached by Grand Central to evaluate their forthcoming launch materials. We took a total of 16 consumers on a behind the scenes tour of the new Grand Central shopping centre as part of a unique research project we have recently undertaken. The  focus group conversation started broad with the...

  • An introduction to Market Research: An intern's view

    rbd work placement

    "Having studied market research at university as a part of my business management degree, I really wanted to get a taste for what it would be like in the real working world, so taking this opportunity from Research by Design was perfect for me. I was apprehensive about taking my first...