Category: Kitchens & Bathrooms

  • Does smarter equal better?

    kitchen and bathrooms

    Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has a focus on work, leisure, health and relaxation. In a world where technology is ever-changing and pioneering devices...

  • How can market research help you cut through the noise and retain customers?

    Which device are you

    It is widely acknowledged that retaining customers can be far more cost effective than spending the time and money to acquire new customers. There are many ways in which market research can provide you with better insight into your current customer base, helping you to understanding anything from perceptions of your...

  • Are plumbers engaging with social media?

    twitter bird blue

    We’ve been working closely with brands in the plumbing sector for many years and have increasingly seen an interest in the social media habits of plumbers. How is this group using social media? Are they promoting their businesses through this channel, or just interacting socially? Which platforms are preferred and...

  • Barriers to consumers installing underfloor heating in their home.

    Barriers

    If, unlike Birmingham, you are experiencing a summer holiday heatwave you might think the topic of underfloor heating is a little out of place. But evidence suggests that summer is actually the season when many of us make use of the warmer, drier weather to undertake home improvements.  One area of...

  • What's the most trusted trade?

    Rosette infograph

    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and...

  • Gamification

    Gamefication

    How to increase engagement in market research studies? With the seemingly never ending rise in influence of the internet, every business appears to be striving to attain feedback on its products and services. Online surveys carry a significant proportion of these requests, being far more cost effective than traditional mediums such...

  • Testing bathrooms in the showroom

    Shower BOUGHT

    When asked about their potential purchasing habits, around three in ten consumers claim they would ‘sit on the toilet’ in a bathroom showroom (prior to purchase) to ensure the product is right for them! In the online poll conducted by Research by Design, 1,300 consumers were asked about their likely habits...

  • How will predicted demographic changes affect the bathroom industry?

    Quantitative

    Demographics form part of many projects undertaken by Research by Design. At first glance you’d be forgiven for thinking they were irrelevant to bathroom sales, but when you stop to consider some interesting facts you can see why our clients need to know more… Ageing population According to the Office for National...

  • The impact of online reviews for offline businesses

    Online for offline business

    For better or worse, the Internet has seriously revolutionised the way we live. But it wasn’t so long ago when a substantial proportion of consumers were cautious and suspicious of making online purchases of products or services – so what’s changed? One of the great features of the Internet is the...