Category: Market research

  • Research by Design's New Year's resolutions

    2018

    When thinking about New Year’s resolutions, we at Research by Design felt it was the perfect time to determine the focus of our key priorities for 2018.    To continue researching and understanding member engagement and how this can be leveraged to deliver value to membership organisations.    To help support clients who want...

  • When influencer marketing goes wrong

    social media marketing 2353347 960 720

    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • A brilliant insight into the world of market research

    Brief case

    As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking an internship at a Marketing & PR Agency over the summer, I knew that I wanted a...

  • Market research in pop culture. Trust us it's everywhere!

    Market research in pop culture

    For those avid readers of our blogs… We know you’re out there… You might have seen our recent blog on the use of a focus group during the dramatized series of The People vs. OJ Simpson on BBC2. And it got us thinking… How many times has market research infiltrated pop...

  • Consumer psychology and market research

    Psychology

    Market researchers conduct research to help companies better understand the markets in which they work. Market researchers explore almost every aspect of the marketing process; conducting research into product development, researching into sales figures and product placement - how the product is actually displayed or made available to the consumer. They...

  • I'm a Barbie girl, in a research world.

    Barbie

    Barbie recently released a range of newly ‘made over’ dolls to tackle the negative feedback around the doll’s classic look, often cited as ‘fake’ by critics. The feedback throughout social media & the press was overwhelmingly positive with over 129,025 tweets being sent in the first 24 hours after the...

  • The quality of qualitative research

    Ear

    As we enter another busy phase of qualitative research here at Research by Design, it’s really encouraging to see how much emphasis our clients are putting in the strength of insight delivered by qualitative research. Quantitative and qualitative research are a powerful combination, each able to bring different levels of insights...

  • RbD's 2015 highlights!

    2015

    As 2015 draws to a close the team at RbD have been reminiscing about our highlights of the past year… A new home RbD’s 2015 began with an office move into a bigger premises to house our growing team. In the same building and in an ideal location on New Street, we’ve...

  • MRS Midlands Event 'Delivering difficult communications'

    MRS Logo

    On Tuesday night the MRS Midlands group hosted a fantastic event discussing ‘Difficult Christmas Messages: Research and Comms Development in a Crisis Situation’. Speakers on the night were from bpas (British Pregnancy Advisory Service), Research by Design (RbD) & Gough Bailey Wright. The event took us on a journey with bpas...

  • How to attract talent to market research

    Recruitment

    I’ve had several conversations recently with people who have lamented that new graduates aren’t drawn to their sector. “No one leaves university wanting to work in [insert profession here]” is a familiar phrase to many. It’s often been said of market research too, with many researchers falling into the profession...

  • TalkTalk data security breach – what this means for market researchers

    Computer hack

    There’s been a lot of talk in the media this week about the data security breach of internet & phone line provider TalkTalk, with fears that hackers have managed to gain the personal & banking information of their 4 million customers. From a market research perspective, these instances make it increasingly...

  • What can researchers learn from the beautiful game?

    football

    Recently I have been reading a book called “The Nowhere Men” by Michael Calvin. The book details various stories of football scouts who have been responsible for some of the nation’s greatest talent. However, the emergence of performance analysis has revolutionised the way players are now scouted. Whilst arming scouts...

  • Video campaigns that REALLY know their audience

    Video x

    These campaigns all made me sit back and think WOW you guys have done your research. They're entertaining, emotive, inspiring and best of all totally hit the audience engagement piece. Bravo guys.  Project sunroof. Google We are all obsessed with data, understanding our customer’s journey better so that we can provide the most relevant...