Category: Market research

  • Where did it all begin? A brief history of market research

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    Market research is viewed as an essential part of any organisation to help them fully understand and connect with their target audience, ultimately driving their success. As with any sector, there was a time when market research was unheard of or only used by very few people, so where did...

  • The 5 most common myths of market research

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    Market research plays a key part in establishing and maintaining strong organisations who keep their customers at the heart of everything they do. Considering this, why is it that some companies do not embrace market research? Here are some of the most common myths frequently surrounding the industry. 1. Market research...

  • Things to consider before using Social Media in Market Research

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    The internet and use of social media have fast become part of the everyday lives of our society. Many people check their accounts before even getting out of bed in the morning and before they’ve even made that integral first cup of coffee. Social networking has become one of the...

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

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    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • Can increased Member Engagement help to reduce feelings of loneliness?

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    As a nation, we are moving towards a much greater recognition and understanding of mental health. With many people now using the internet to form networks, friendships and attachments, it is unsurprising that questions are being asked about real world loneliness. In response to this, researchers from Manchester, Exeter and Brunel...

  • Packaging testing

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    What's in the box? Back in 2001 Nestlé spent £3 million in marketing to ease the transition from KitKat’s foil and paper wrapper to flow-wrap because they knew the packaging was a key part of having a KitKat. It’s been nearly two decades, but I can still remember sliding my thumb...

  • The wisdom-of-focus-groups: why thinking together doesn’t have to mean groupthink

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    The dangers of the herd mentality – the tendency for individuals to be influenced by their peers – are well documented. Phenomena such as stock market bubbles, ‘keeping up with the Joneses’, and Black Friday madness are all understood to result from this quirk of human nature. Social influence in...

  • The results for RbD's client satisfaction 2017 are in...

     For more information on the work we do at Research by Design, why not get in touch…

  • When is it important to question statistics?

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    Working in the market research industry means having a huge love for data! Being so close with data and reporting statistics to our clients often makes us question statistics when we see them reported. As researchers, we can’t help but ask questions such as: · Who was interviewed and by whom?· How were...

  • Research by Design's New Year's resolutions

    2018

    When thinking about New Year’s resolutions, we at Research by Design felt it was the perfect time to determine the focus of our key priorities for 2018.      To continue researching and understanding member engagement and how this can be leveraged to deliver value to membership organisations.    To help support clients who want...

  • When influencer marketing goes wrong

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    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • Evolution of the doctors’ appointment

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    Getting an appointment with a doctor these days can be rather challenging. Not only are GP practices struggling with an ever-increasing number of patients and a growing elderly population requiring more medical care, they are also experiencing challenges with recruiting and retaining GPs in the profession.  I saw an advert recently...

  • Catch me if you can

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    Engaging with audiences via different platforms Here at Research by Design we are always keen to ensure our methods of reaching different audiences are best suited to the needs of the project and the needs of that particular audience. In the past, we have recognised that when trying to reach busy professionals,...

  • How helpful are online focus groups?

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    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.  There are 3 main types of online discussion groups:  Online Focus Groups...

  • Conformity in Focus Groups

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    Conformity is a type of social influence that elicits a change in belief or behaviour to fit in. We’ve all shown examples of conforming, whether that be agreeing with our friends that we also LOVE the new Beyoncé album (even though we secretly can’t stand it) or agreeing with our...

  • The benefits of a regional presence for membership organisations

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    Lack of a regional presence seems to be a reoccurring theme that comes up time and time again in our research with membership organisations. Many membership organisations, as well as big businesses and institutions, have their main headquarters based in the UK’s capital city - London. There is no surprise there,...

  • RbD maintains high levels of client satisfaction for another year

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    So just how good are Research by Design? Results from our customer satisfaction survey from 2016 reveal that our clients describe us as a professional, knowledgeable and approachable agency. 96% of clients said that we are ‘very good’ or ‘good’ at understanding their research needs and responding to client requests. As well...

  • Why Market Segmentation is important for any business

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    More and more often we hear on TV or radio about the differences between Gen X and Millennials, about their preferences related to device usage behaviour, or about their attitude regarding a social or political event.  These two groups are differentiated by the year that they are born, but it is...

  • Moving away from traditional research techniques

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    The idea of moving towards new research techniques is increasingly being discussed by market research professionals. As with any business, evolving practices becomes essential over time, and with audiences increasingly less likely to communicate with us, it seems the next logical step is to alter the way we obtain data...

  • Market research in pop culture. Trust us it's everywhere!

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    For those avid readers of our blogs… We know you’re out there… You might have seen our recent blog on the use of a focus group during the dramatized series of The People vs. OJ Simpson on BBC2. And it got us thinking… How many times has market research infiltrated pop...

  • Leicester City football club: a case study in market research

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    The statistics at the beginning of the 2015/16 Premier League season suggested that there was more chance of Kanye West becoming humble than Leicester City winning the league. The bookies placed odds of a 5000-1 chance on Foxes winning, but 11 games from the end of the season, this is...

  • Consumer psychology and market research

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    Market researchers conduct research to help companies better understand the markets in which they work. Market researchers explore almost every aspect of the marketing process; conducting research into product development, researching into sales figures and product placement - how the product is actually displayed or made available to the consumer. They...

  • Love is (almost) in the air

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    Whether you embrace Valentine’s Day – or feel it’s an attempt to mass commercialise what is just another day… read on! There’s something for you all – beating or stone hearted! NHS The NHS have released a novel Valentine’s advert titled ‘Better left unsaid’ to encourage people to discuss their decision to...

  • I'm a Barbie girl, in a research world.

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    Barbie recently released a range of newly ‘made over’ dolls to tackle the negative feedback around the doll’s classic look, often cited as ‘fake’ by critics. The feedback throughout social media & the press was overwhelmingly positive with over 129,025 tweets being sent in the first 24 hours after the...

  • The quality of qualitative research

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    As we enter another busy phase of qualitative research here at Research by Design, it’s really encouraging to see how much emphasis our clients are putting in the strength of insight delivered by qualitative research. Quantitative and qualitative research are a powerful combination, each able to bring different levels of insights...

  • MRS Midlands Event 'Delivering difficult communications'

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    On Tuesday night the MRS Midlands group hosted a fantastic event discussing ‘Difficult Christmas Messages: Research and Comms Development in a Crisis Situation’. Speakers on the night were from bpas (British Pregnancy Advisory Service), Research by Design (RbD) & Gough Bailey Wright. The event took us on a journey with bpas...

  • How to attract talent to market research

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    I’ve had several conversations recently with people who have lamented that new graduates aren’t drawn to their sector. “No one leaves university wanting to work in [insert profession here]” is a familiar phrase to many. It’s often been said of market research too, with many researchers falling into the profession...

  • Holidays are coming...

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    Sitting in our office 4 floors above New Street has got us feeling all festive. By some miracle - only explicable by someone magical like Father Christmas - New Street has been transformed in record time into a fabulous Frankfurt Christmas market. We can almost smell the Gluhwein from the window!!  So...

  • TalkTalk data security breach – what this means for market researchers

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    There’s been a lot of talk in the media this week about the data security breach of internet & phone line provider TalkTalk, with fears that hackers have managed to gain the personal & banking information of their 4 million customers. From a market research perspective, these instances make it increasingly...

  • Birmingham's booming!

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    The West Midlands Business Desk has just announced Marketing Birmingham’s release of Birmingham’s visitor numbers for 2014 – up 9.4% on 2013. I’m pleased and disappointed at the same time! My positivity comes from the increased buzz in the city, and the ‘wow’s and ‘amazing’ comments I’m hearing as visitors arrive...

  • How The Apprentice illustrates the necessity of market research

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    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • What can researchers learn from the beautiful game?

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    Recently I have been reading a book called “The Nowhere Men” by Michael Calvin. The book details various stories of football scouts who have been responsible for some of the nation’s greatest talent. However, the emergence of performance analysis has revolutionised the way players are now scouted. Whilst arming scouts...

  • Yes or No, Let the People Decide: The EU referendum.

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    In social circles politics can be a taboo subject, but I suspect it may have crept into a few discussions as of late. Some of which, may have been about the public’s upcoming decision to either remain, or leave the EU. Recent research by the Electoral Commission has raised queries...

  • Video campaigns that REALLY know their audience

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    These campaigns all made me sit back and think WOW you guys have done your research. They're entertaining, emotive, inspiring and best of all totally hit the audience engagement piece. Bravo guys.  Project sunroof. Google We are all obsessed with data, understanding our customer’s journey better so that we can provide the most relevant...

  • Communicate don't complicate. How to effectively communicate insights

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    As an industry, market research generates huge swathes of information. From ‘Big Data’ and long running quantitative tracking studies through to qualitative insights, and all of the desk research and workshop outputs in between, information is our currency. However, I can’t help thinking that our industry is guilty of devaluing...