Category: Market Research Birmingham

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

    Ways to engage blog image

    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • An ideal taster into the world of market research

    SetSize620246 rbd work placement 2

    I graduated from University with a BA in History and a hazy vision of how I wished to develop the learnings from my degree. What I did know was that I loved the research element of my course and wanted to explore how this could be translated into a business...

  • Packaging testing

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    What's in the box? Back in 2001 Nestlé spent £3 million in marketing to ease the transition from KitKat’s foil and paper wrapper to flow-wrap because they knew the packaging was a key part of having a KitKat. It’s been nearly two decades, but I can still remember sliding my thumb...

  • A brilliant insight into the world of market research

    Brief case

    As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking an internship at a Marketing & PR Agency over the summer, I knew that I wanted a...

  • Screen fatigue? Millenials' abandonment of e-books in favour of 'real reading'

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    The so called ‘e-book revolution’ was, until recently hailed as the death of traditional print books as they were supplanted by digital reading. Some experts in the publishing industry were ready to render the ‘p-book’* obsolete. However, the once ravenous appetite for electronic reading is showing clear signs of faltering,...

  • Conformity in Focus Groups

    conformity focus groups

    Conformity is a type of social influence that elicits a change in belief or behaviour to fit in. We’ve all shown examples of conforming, whether that be agreeing with our friends that we also LOVE the new Beyoncé album (even though we secretly can’t stand it) or agreeing with our...

  • RbD is celebrating it's 23rd year!

    23rd rbd

    Celebrating our 23rd birthday today, we’re reflecting on our journey through market research. With an extra year under our belt and over 100 combined years in market research we thought we’d share our highlights from the past year! Over the past year... We’ve worked in many sectors and industries, speaking to...

  • An insight into the role of a market researcher

    rbd work placement

    Research by Design offers a fantastic work placement to students who wish to gain experience in market research. RbD initially appealed to me as they work with variety of sectors and employ both qualitative and quantitative methods in their research. ​Having recently completed a BSc in Psychology I was unsure in...

  • How to get to 'hard to reach' millennials

    couple taking selfie

    Millennials, the generation of people born between 1980-2000, are one of the hardest audiences to get to engage with market research. Having recently watched a couple of webinars focusing on new methods in market research and how to target a younger audience, I have gathered some of the most interesting...

  • What exactly is the apprenticeship levy and how will it affect you?

    apprenticeship levy

      On 6th April 2017, the government is introducing the apprenticeship levy. This requires all employers operating in the UK to invest into apprenticeships. Research undertaken by City and Guilds* claims a third of UK employers eligible to pay the apprenticeship levy are still not aware of it so let us...

  • RbD maintains high levels of client satisfaction for another year

    rbd logo 2017

    So just how good are Research by Design? Results from our customer satisfaction survey from 2016 reveal that our clients describe us as a professional, knowledgeable and approachable agency. 96% of clients said that we are ‘very good’ or ‘good’ at understanding their research needs and responding to client requests. As well...

  • Why Market Segmentation is important for any business

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    More and more often we hear on TV or radio about the differences between Gen X and Millennials, about their preferences related to device usage behaviour, or about their attitude regarding a social or political event.  These two groups are differentiated by the year that they are born, but it is...

  • Will market research be replaced by web analytics services?

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    In a digitalized society, the amount of data available is overwhelming. There are so many possibilities from where we can extract information, making it more complicated to decide which source to use or how to use it.  You can collect online data from customer databases, from social media, from applications, from...

  • "My time at RbD will, without a doubt, help me in the future."

    rbd work placement

    Having a limited understanding of market research, but an eagerness to know more, I took the opportunity to complete a work placement at Research by Design. Firstly, to determine whether a career in market research is something I would enjoy, and secondly, to put to use some of the transferable...

  • "My two week work placement at Research by Design has been invaluable"

    rbd work placement

    By being an Undergraduate Sociology student I wanted to gain further insight into the world of research, thus the opportunity to work at Research by Design seemed to be the right step to take in gaining a better insight into the world of market research. Before starting the work placement, I...

  • Moving away from traditional research techniques

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    The idea of moving towards new research techniques is increasingly being discussed by market research professionals. As with any business, evolving practices becomes essential over time, and with audiences increasingly less likely to communicate with us, it seems the next logical step is to alter the way we obtain data...

  • Are we in control of our own decisions?

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    Pokémon Go is sweeping the nation, in fact the world. Part of the game requires players to reach level 5, visit a gym and then pick a team. The choice being Instinct, Mystic, or Valor. It seems many are going for the middle option and choosing Mystic, turning many gyms across the...

  • Let's talk about something else... mud, sweat and tears

    glast euro

    In a week where the EU Referendum seems to be pushing everything else to the side-lines (Euro’s pun intended), it may be interesting to address the marketing actions behind the other popular culture indulgences this weekend. As fixtures for the last 16 of the Euro 2016 tournament were announced yesterday with...

  • Market research in the EU Referendum

    EU flag

    We recently had a Year 10 student join us for some work experience. Whilst he was with us we asked him to write a blog about a topical issue in which had incorporated market research. He's written us a fantastic piece on the EU Referendum which you can read below....

  • Memberwise - Membership Excellence 2016 Conference

    MMwise

    On 21st April 2016, RbD’s membership team attended the 2016 Memberwise Conference in London, dedicated to membership organisations and associations, with a focus on insight into member experience, value, engagement and growth. Our team had an excellent opportunity not just to meet face to face and mingle with delegates from all...

  • RbD is celebrating its 22nd year!

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    Celebrating our 22nd birthday today, we’re reflecting on our journey through market research. With over 100 combined years working in market research we thought we’d share with you some of our highlights! We’ve worked in sectors covering…   We've handed out incentives including...    And worked on projects across the globe, including… Saudi Arabia, Germany, India,...

  • Leicester City football club: a case study in market research

    Leicester City football club

    The statistics at the beginning of the 2015/16 Premier League season suggested that there was more chance of Kanye West becoming humble than Leicester City winning the league. The bookies placed odds of a 5000-1 chance on Foxes winning, but 11 games from the end of the season, this is...

  • Craft beer, marketing and understanding the customer

    Purity brewing

    Members of the Research by Design team attended a learning event with a twist on Thursday evening.  CIM organised a highly original – and interactive - session at the Pure Bar in Birmingham which included a beer and food tasting session, a cellar tour and an overview of the Purity...

  • If you know, then you know

    High 5

    I recently read an interesting article dispelling myths about millennials. Pulled into an engaging infographic – there were two facts that stood out. Firstly that; ‘43% of Millennials create online content.’ Infographic The reason it stood out is that our online content is created by a millennial and of all the...

  • Breakfast focus groups

    Coffe cup
  • All that glitters is not gold

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    Another year, another debate about what makes effective Christmas advertising. With Christmas now just a fond memory and the new thing on the horizon being a New Year health kick, we are naturally reflecting on all of the things that 2015 brought to us. From the world of market research, we...

  • Big up Birmingham

    Birmingham 2

    FACT: Birmingham is a great place to work. The city has and continues to undergo significant transformation, making it the UK’s fastest growing regional tourist destination*. Iconic developments such as Birmingham Library, Bullring and the Mailbox, have recently been complimented by the unveiling of the Grand Central shopping destination, sitting...

  • Hello... Can you hear me?

    Listening

    Marketing Magazine are currently running a campaign, asking industry leaders to share their predictions for 2016. In a recent article, Roisin Donnelly (P&G’s Brand Director for Northern Europe) talked about a move away from the ‘00’s prominence of the retailer’ and a shift towards ‘the age of the consumer.’ There has...

  • How can market research help your social media strategy - for free?

    Social media and MR

    There are many sources available online to help you analyse your social media activity, but often budget constraints mean you can only tap into the basic free tools. Using basic research methodology you can compliment your free insights to cut through all the noise measuring the success, or otherwise, of your...

  • What happens in a full service market research project?

    Full service

      Are you thinking about undertaking some research but not sure what that would involve? Or interested in working in market research but not sure what you would be doing? Take a look at our infograph below for an insight into the world of market research! We'd love to hear any questions you have!    Then...

  • TalkTalk data security breach – what this means for market researchers

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    There’s been a lot of talk in the media this week about the data security breach of internet & phone line provider TalkTalk, with fears that hackers have managed to gain the personal & banking information of their 4 million customers. From a market research perspective, these instances make it increasingly...

  • Birmingham's booming!

    Birmingham Bull

    The West Midlands Business Desk has just announced Marketing Birmingham’s release of Birmingham’s visitor numbers for 2014 – up 9.4% on 2013. I’m pleased and disappointed at the same time! My positivity comes from the increased buzz in the city, and the ‘wow’s and ‘amazing’ comments I’m hearing as visitors arrive...

  • How The Apprentice illustrates the necessity of market research

    Lord Alan Sugar

    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • Attracting & retaining creative talent. Part two.

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    I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent, below are some further points raised in the discussion. 1. It’s time to diversify   There was an agreed responsibility that as an industry we need to ensure...

  • Attracting & retaining creative talent. Part one.

    Employment

    Last week I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent. Positively, we’re recognising the challenges and the informative event highlighted some solutions. 1. Training & development over monetary benefits Ollie Purdom, Director at Pitch Consultants, a specialist...

  • #researchmeetsretail A new twist on qualitative retail research

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    We were approached by Grand Central to evaluate their forthcoming launch materials. We took a total of 16 consumers on a behind the scenes tour of the new Grand Central shopping centre as part of a unique research project we have recently undertaken. The  focus group conversation started broad with the...

  • Market research placement

    rbd work placement

    As research was an integral component of my social policy degree, I gained an insight into both quantitative and qualitative research methodologies within a social context. Thus, after graduating I thought it was essential to apply my classroom knowledge into a working environment. Initially, I was very anxious about entering an...

  • What affects online survey response rates?

    Online

      According to the Pew Research Center, the gold standard for surveys, online response rates are on a downward spiral. With so many more things to do online than just a couple of years ago, declining attention spans and smaller, mobile handsets dominating web use, it’s little wonder fewer respondents are...

  • An introduction to Market Research: An intern's view

    rbd work placement

    "Having studied market research at university as a part of my business management degree, I really wanted to get a taste for what it would be like in the real working world, so taking this opportunity from Research by Design was perfect for me. I was apprehensive about taking my first...

  • Quality over Quantity: consumer communication

    Quality

    Recent research by Aimia identified a strand of consumer described as ‘high volume sensitive’ who will quickly switch off from brands who bombard them with non-specific, high volume marketing communications including texts and emails.  In a separate, but related study commissioned by the Internet Advertising Bureau UK, over a third of...

  • Use of social media by membership associations

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    Almost all membership associations are using at least one form of social media. Twitter is the most common followed by LinkedIn, Facebook and YouTube. Almost two-thirds of membership associations would describe their social media presence as fairly strong though recognise that it could be better. This probably explains why most are...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • Step into research

    Walking

    Just how many steps do modern market researchers take on a day to day basis? Inspired by this question, and by the interest expressed by my colleague in his musings last month I have been giving this some thought. We are seeing that wearable fitness devices are growing in popularity, and it...

  • How has Google's mobile algorithm impacted membership organisations?

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    I can’t help wondering how Google’s recent algorithm update to boost the ranking of mobile-friendly pages on mobile search results is impacting membership associations. I specifically mention these associations because many of them are either registered charities or operate in the not-for-profit sector where expenditure is watched very carefully by...

  • Moderating focus groups - a beginners perspective

    Focus group

    Having recently had the opportunity to take part in a qualitative training day focusing on moderating skills, hosted by Joanna at QualitativeMind, it’s fair to say I learnt a lot. The session started off with a quote: “Interviewing is rather like a marriage: everybody knows what it is, an awful lot...

  • When is direct advertising too direct?

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    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...

  • How can you manage drop out rate from your survey?

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    I’m sure many researchers will agree when I say keeping respondents engaged within a survey is easier said than done. This is unsurprising when you discover that the average attention span of an adult is only 20 minutes. Recently, I listened to a webinar by Pete Cape (Global Knowledge Director, SSI*)...

  • How to successfully engage hard to reach B2B audiences

    Hard to reach

    As all B2B researchers know, reaching out to certain groups within the population can be very challenging. With workers struggling to juggle their busy diaries of work, rest and play, it can be tricky to find a time to get a group of busy people to sit down together and...

  • What is your passion?

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    I loved reading this article 'A passionate plea for passion in research'. Rachel I commend you on your passion for your role & your respect for where all of our market research answers come from. The people who answer our questions; the people who buy our products, use our services, the...

  • Mobile research - recognising some of the pitfalls

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    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • If the election was based on...

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    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based on social media. Video… Would the Green Party win with their ‘Change The Tune’ video campaign? It’s received over 849,395 views...

  • What's the most trusted trade?

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    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and...