Category: Member Value Proposition

  • 30 elements of value matter to your members: Do you know what they are?

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    At Research by Design, we work with membership organisations to dig deeper into member wants and needs to understand what they truly value. To do so, we draw on our wealth of experience in the membership sector – plus the richest and most robust insights from the value proposition literature....

  • Going beyond words: Creating a Member Value Proposition that has real impact

    Member Value Prop 3

    The membership industry is all a-buzz about hitting the Member Value Proposition nail squarely on the head. And rightly so. For organisations that get the value proposition right, not only do members gain the value they are seeking, but value also flows back to the organisation. Getting it right can seem...

  • 8 ways to check whether your Member Value Proposition is fit-for-purpose

    Member Value Prop 3

    2017's Digital Excellence Research Report highlights a worrying trend: less than 4 in 10 associations believe that member value has increased over the past year. This is despite rises in member engagement and increased member levels. Why is it worrying? Value is right at the heart of sustainable success for membership organisations....

  • 4 ways a value proposition can drive success for membership organisations

    Member Value Prop 3

    Articulating a clear and compelling membership value proposition may be one of the most important things you do to drive success for your organisation. It’s something that the most successful brands get consistently right, attracting customers by demonstrating a deep understanding of their goals, needs and desires. Value proposition design can...