Category: Research

  • 4 reasons why social media is good for market research

    social media

    Living in a digital age has resulted in huge innovations within the market research world. With buzzwords like ‘engagement’, ‘big data’ and ‘content marketing’ it’s hard to escape the true power that social media holds.  There are a variety research methodologies researchers can adopt to gain useful insights for their clients...

  • Digital Excellence 2017

    With the MemberWise Digital Excellence successfully delivered this week, it is timely to reflect on the key goals of membership associations and how these goals will continue to be realised into 2018. Most commonly, those who completed the Digital Excellence Survey undertaken by Research by Design on behalf of MemberWise, indicated...

  • A brilliant insight into the world of market research

    Brief case

    As a final year French Studies and History undergraduate, the time to apply for jobs is fast approaching and with no clear career path, it was quickly becoming a daunting prospect. After undertaking an internship at a Marketing & PR Agency over the summer, I knew that I wanted a...

  • How helpful are online focus groups?

    online focus groups

    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.  There are 3 main types of online discussion groups:  Online Focus Groups...

  • Member engagement: why one size doesn’t fit all organisations

    Member Engagement model

    The top goal for member organisations in 2017 is increasing member engagement.  Engagement matters. Engaged members are more likely to renew AND they are more likely to advocate. The value of engaged members is immense.  But many member organisations struggle to define what engagement means for them, let alone measure it in...

  • Reflecting on my time at RbD

    noun 41306 8c8270

    As a part of my Marketing Degree at Aston University, it was mandatory for me to complete an industrial placement as my third year. After applying for the job, and completing several interview stages, I was delighted to be offered a position within the team at Research by Design as...

  • Why do polls keep getting it wrong?

    polling

    Donald Trump has just been elected to become the new US president but looking at the polls this might come as a surprise as most were in favour of Hilary Clinton. This is not the first time this year that the pollsters didn’t accurately predict the likely outcome of the...

  • How The Apprentice illustrates the necessity of market research

    Lord Alan Sugar

    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • Mobile madness or throwback to traditional surveys?

    mobile phone

    Mobile is important in research – but don’t forget about traditional survey platforms! We are already glued to our mobiles in many walks of life; we call, text, search, tweet, like, comment, navigate, shop, take photos, record videos, play games, use apps and generally hate to be parted from our electronic...

  • Yes or No, Let the People Decide: The EU referendum.

    EU flag

    In social circles politics can be a taboo subject, but I suspect it may have crept into a few discussions as of late. Some of which, may have been about the public’s upcoming decision to either remain, or leave the EU. Recent research by the Electoral Commission has raised queries...

  • Video campaigns that REALLY know their audience

    Video x

    These campaigns all made me sit back and think WOW you guys have done your research. They're entertaining, emotive, inspiring and best of all totally hit the audience engagement piece. Bravo guys.  Project sunroof. Google We are all obsessed with data, understanding our customer’s journey better so that we can provide the most relevant...

  • Can we predict consumer behaviour within professional services?

    Social 3

    Choosing a law firm – can we predict consumer behaviour? What are the factors that would influence why a potential client would choose a certain firm over another? On the surface, this might seem like quite a straight forward question.  Indeed, at a rudimentary level, we can even try and predict this...

  • Easy ways to gather customer feedback

    customer feedback

    Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Through our recent work evaluating levels of satisfaction of those working within NHS buildings, we learned of the “Friends and Family Test” – a single-question survey asking patients whether they would...

  • Survey highlights reaction to bad table manners

    Bekkie

    Recently the Times reported that one in five people has been embarrassed by their partner when eating out. Their misdemeanours were not listed in the article in full but given by way of examples: mispronouncing menu items, clicking fingers, ordering while on the phone and speaking with a mouth full. I agree...

  • Tired of the trialing tech

    Small wifi

    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...

  • Step into research

    Walking

    Just how many steps do modern market researchers take on a day to day basis? Inspired by this question, and by the interest expressed by my colleague in his musings last month I have been giving this some thought. We are seeing that wearable fitness devices are growing in popularity, and it...

  • The Power of Google

    Graph

    Have you ever asked a question and had the response "Just Google it"? Don’t worry you’re not alone, according to internet live stats, since its creation Google has become an ever growing behemoth with 40,000 searches being conducted every second and 1.2 trillion searches a year. 1.2 trillion searches. We are a...

  • Learn from the best

    Gold tropho

    With the news released today that Aldi has overtaken Tesco in the Brandz100 ‘Most Valuable Global Retail Brands’ through its 22% growth, an interesting shift has clearly been highlighted in the behaviours of today’s consumers and their relationships with today’s leading brands. (Source Brand Republic)  With its main competitor Lidl seeing an incredible...

  • What does your audience want from you?

    representation icon

    I think there’s a general consensus that content is king. Whether it be audial, visual or in text form the relevance of the content delivered is critical in engaging the desired audience. I read an article published recently by the CIM on Linkedin about ‘the future of Digital Marketing’. The comments...

  • Alternative ways of managing research

    barriers

    After building a market research career for 16 years, I have never worked client side. And for this reason I jumped at a recent opportunity to support one of our long-standing clients who recently found themselves short of in-house research management capacity. So, for once, the shoe would be on...

  • How to successfully engage hard to reach B2B audiences

    Hard to reach

    As all B2B researchers know, reaching out to certain groups within the population can be very challenging. With workers struggling to juggle their busy diaries of work, rest and play, it can be tricky to find a time to get a group of busy people to sit down together and...

  • What is your passion?

    Thumbs up

    I loved reading this article 'A passionate plea for passion in research'. Rachel I commend you on your passion for your role & your respect for where all of our market research answers come from. The people who answer our questions; the people who buy our products, use our services, the...

  • Mobile research - recognising some of the pitfalls

    Iphone

    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • If the election was based on...

    Twitter chart

    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based on social media. Video… Would the Green Party win with their ‘Change The Tune’ video campaign? It’s received over 849,395 views...

  • What's the most trusted trade?

    Rosette infograph

    RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners.  In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and...

  • Gamification

    Gamefication

    How to increase engagement in market research studies? With the seemingly never ending rise in influence of the internet, every business appears to be striving to attain feedback on its products and services. Online surveys carry a significant proportion of these requests, being far more cost effective than traditional mediums such...