Category: Surveys

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

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    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • When is it important to question statistics?

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    Working in the market research industry means having a huge love for data! Being so close with data and reporting statistics to our clients often makes us question statistics when we see them reported. As researchers, we can’t help but ask questions such as: · Who was interviewed and by whom?· How were...

  • The impact of 'speeders' in online surveys

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    ‘Speeders’ are respondents who complete a survey, in what is perceived to be, an impossibly quick time. How these speeders affect the quality of data is often in debate. It has always been my view that speeders should be removed from the data; how can a respondent completing a survey too...

  • Mobile madness or throwback to traditional surveys?

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    Mobile is important in research – but don’t forget about traditional survey platforms! We are already glued to our mobiles in many walks of life; we call, text, search, tweet, like, comment, navigate, shop, take photos, record videos, play games, use apps and generally hate to be parted from our electronic...

  • Yes or No, Let the People Decide: The EU referendum.

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    In social circles politics can be a taboo subject, but I suspect it may have crept into a few discussions as of late. Some of which, may have been about the public’s upcoming decision to either remain, or leave the EU. Recent research by the Electoral Commission has raised queries...

  • What will GP buildings look like in the future?

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    Many of us would agree that trying to get an appointment with a local GP can be challenging.  The national media have not been shy in painting a picture of an overstretched primary care sector, highlighting a national shortage of GPs, doctors turning their backs on the profession and junior...

  • What affects online survey response rates?

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    According to the Pew Research Center, the gold standard for surveys, online response rates are on a downward spiral. With so many more things to do online than just a couple of years ago, declining attention spans and smaller, mobile handsets dominating web use, it’s little wonder fewer respondents are...

  • Barriers to consumers installing underfloor heating in their home.

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    If, unlike Birmingham, you are experiencing a summer holiday heatwave you might think the topic of underfloor heating is a little out of place. But evidence suggests that summer is actually the season when many of us make use of the warmer, drier weather to undertake home improvements.  One area of...

  • The truth behind databases used for market research

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    Recent research by Verve has found that consumers are deliberately giving false information to brands, such as fake addresses, date of births and email addresses, concluding this is devaluing the databases brands work hard to collate. The study, which surveyed more than 2,400 consumers, found that six in ten consumers intentionally...

  • Easy ways to gather customer feedback

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    Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Through our recent work evaluating levels of satisfaction of those working within NHS buildings, we learned of the “Friends and Family Test” – a single-question survey asking patients whether they would...

  • Survey highlights reaction to bad table manners

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    Recently the Times reported that one in five people has been embarrassed by their partner when eating out. Their misdemeanours were not listed in the article in full but given by way of examples: mispronouncing menu items, clicking fingers, ordering while on the phone and speaking with a mouth full. I agree...

  • Step into research

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    Just how many steps do modern market researchers take on a day to day basis? Inspired by this question, and by the interest expressed by my colleague in his musings last month I have been giving this some thought. We are seeing that wearable fitness devices are growing in popularity, and it...

  • How can you manage drop out rate from your survey?

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    I’m sure many researchers will agree when I say keeping respondents engaged within a survey is easier said than done. This is unsurprising when you discover that the average attention span of an adult is only 20 minutes. Recently, I listened to a webinar by Pete Cape (Global Knowledge Director, SSI*)...