Category: Technology

  • 4 ways to foster digitally-ready leaders in your membership organisation

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    As membership organisations strive to get to grips with technology and the disruption it often brings, the need for leaders who ‘get’ digital and can lead related initiatives effectively is only growing. In the latest Digital Excellence Survey, professionals from a broad cross-section of UK membership organisations and associations admitted that...

  • 99.9% of apps fail. Market research can help your digital product to success

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    “There’s an app for that!” is a common refrain these days. Not surprising when you consider that a staggering 7,574 apps are reportedly released every day across Android and iOS[1]. The sobering reality is that 99.9% of these apps will not become financially successful, according to Gartner. For companies and entrepreneurs...

  • Engaging your audience with PowerPoint

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    We’ve all been in that situation, sat watching a presentation crammed full of text in long, confusing sentences leaving our brains tired and eyes heavy. Whilst presentations are a very useful tool, the way in which they are visually presented is key  to their success. Presentations allow your business to;...

  • Big Brother is watching you

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    Have you noticed how your phone offers you the password to nearby Wi-Fi that your friends are already connected to? Or adverts for stores you’ve visited coincidentally appear all over your social media? Maybe your phone has notified you with a traffic report before you’ve even reached your car door. Well, I...

  • Does smarter equal better?

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    Smart technology and connected homes seem to be the new trend within the kitchen and bathroom industry. Manufacturers and retailers are finding new and innovative ways to create more personalised technology which has a focus on work, leisure, health and relaxation. In a world where technology is ever-changing and pioneering devices...

  • Screen fatigue? Millenials' abandonment of e-books in favour of 'real reading'

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    The so called ‘e-book revolution’ was, until recently hailed as the death of traditional print books as they were supplanted by digital reading. Some experts in the publishing industry were ready to render the ‘p-book’* obsolete. However, the once ravenous appetite for electronic reading is showing clear signs of faltering,...

  • Will market research be replaced by web analytics services?

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    In a digitalized society, the amount of data available is overwhelming. There are so many possibilities from where we can extract information, making it more complicated to decide which source to use or how to use it.  You can collect online data from customer databases, from social media, from applications, from...

  • What will GP buildings look like in the future?

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    Many of us would agree that trying to get an appointment with a local GP can be challenging.  The national media have not been shy in painting a picture of an overstretched primary care sector, highlighting a national shortage of GPs, doctors turning their backs on the profession and junior...