Lord Alan Sugar

How The Apprentice illustrates the necessity of market research

With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies.

For those of us who are less familiar with the formula, this is how it works: 

Apprentice infograph

Although this show is designed to keep a TV audience entertained, the model reflects the reality for companies and organisations wishing to test new products on a desired target audience. The Apprentice regularly proves that if you fail to undertake suitable market research, even the best ideas can fail.

“Market research essentially involves a systematic review of the area you are looking in to and your potential customer base. It can be the difference between a thriving and successful business and an expensive failure”. (*)

Our clients understand this, and Research by Design is embarking on a new project that will help one of our clients undertake market research for a new product that is in development. RbD is tasked with road-testing this on the desired target market.

When TV meets reality

Well-considered market research can test hypothoses and can prove or disprove assumptions, giving companies and organisations the confidence to know that they have consulted with their target consumers. For more information about how Research by Design can help support you in testing new ideas, products or concepts, please get in touch via info@researchbydesign.co.uk or give us a call on 0121 643 9090.

By Lindsey Nadin, Senior Research Manager 

This entry was posted in Research, Market Research Birmingham, Consumer insight, Target audience, tagged Consumer, Surveys, Engagement and posted on October 16, 2015


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