Market research in pop culture

Market research in pop culture. Trust us it's everywhere!

For those avid readers of our blogs… We know you’re out there… You might have seen our recent blog on the use of a focus group during the dramatized series of The People vs. OJ Simpson on BBC2.

And it got us thinking… How many times has market research infiltrated pop culture?

This is by no means an extensive list and we’d love to hear your ideas... But here are some of our favourites! 

‘Love’ Netflix

Which according to our Director, Dave – is worth a watch. One of the main characters in the series, Bertie, is a focus group moderator! If you think Bertie’s job looks interesting, maybe market research is the career for you! 

Love Netflix


Kim Kardashian interview with Martin Sorrell

Yes. This is a thing. Filmed by The Drum at Cannes last summer, the most famous man in advertising and Kimmy K discussed how social media has been the catalyst in her career and how she micro-manages her hugely successful video game.

Kim explains one of the things she loves about social media is how she can utilise her platforms as focus groups; giving her audiences the choice between two new products she’s set to launch. Probably more officially known as ‘crowdsourcing’, Kim highlights a shining example of how success can be garnered by engaging your target audience! 

Anchorman stats

Ron Burgundy is told by his colleague Brian, that his new cologne is so powerful it’s illegal in 9 countries and made with bits of real panther.

According to Brian the allure of the cologne has even been tested. ‘They've done studies, you know. 60% of the time, it works every time.’ 

The Office

The most frustrating paper questionnaire ever conducted? Here’s a face to face quantitative interview, no researcher ever wants to complete… David Brent vs. Big Keith in Big Keith’s Appraisal. 

By Bridget Leonard, Marketing Executive


This entry was posted in Market research, tagged Social media, Focus Group, Mobile research, Respondents and posted on March 24, 2016

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