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Market research in the EU Referendum

We recently had a Year 10 student join us for some work experience. Whilst he was with us we asked him to write a blog about a topical issue in which had incorporated market research. He's written us a fantastic piece on the EU Referendum which you can read below. It was great to see someone so young so engaged with the subject and we really enjoyed having him join the team.

The EU Referendum & Market Research

The online polls are showing both sides of the referendum debate, Remain and Leave, narrowing down. This may be as a result of the British public losing patience with the whole EU debate after David Cameron’s renegotiations. Many that want to leave the EU were pro-EU, but they are disappointed with the outcome of the renegotiations in Brussels. According to the Metro, 42% believe that we should stay but 40% believe we should leave – meaning that there is not an overall majority, he rest is either undecided. Even if there was a majority vote leave, some say we would still be a member state within the EU.

Immigration is one of the most important topics being discussed with the EU Referendum looming. Controlled immigration can boost an economy, although some say that immigration actually prevents wages from rising and instead decreases wages.

In 1975, there was a similar Referendum but under a “common market” – this allowed countries within the “common market” to trade freely between each other. Some say that Britain signed up for this, and not the other requirements of being an EU member state. 

Some of the Remain campaigners are suggesting that if we leave the EU, Britain’s economy will be unstable and may not survive. Whereas others say it could thrive outside of the EU, and that to suggest otherwise is just scaremongering.*

Currently all of Britain’s trade deals must be negotiated by the EU, which can take far longer to finalise than those negotiated by independent countries, such as Switzerland. Experts say, leaving the EU will make trade much easier, especially with countries we have never done traded with before.

Bringing the referendum date from 2017 to 23rd June 2016 this year hasn’t helped people decide which way to vote. However, it was imperative that the date be brought forward due to the German and French elections in 2017.

Currently, the polls indicate it’s just too close to call. When the debate started there was a large lead in the Remain votes, but now it seems to have gone in the opposite direction, many say it’s in a “state of flux” which is not good for forecasters. Events such as the renegotiations, refugee crisis, and the government ‘remain’ leaflets have influenced the shift in the polls.


*Image source

By Matthew Morris 

This entry was posted in Work placement, tagged European Union and posted on May 13, 2016

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