Tag: Advertising

  • When influencer marketing goes wrong

    social media marketing 2353347 960 720

    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • All that glitters is not gold

    TV

    Another year, another debate about what makes effective Christmas advertising. With Christmas now just a fond memory and the new thing on the horizon being a New Year health kick, we are naturally reflecting on all of the things that 2015 brought to us. From the world of market research, we...

  • Facebook vs YouTube

    Fb vs YT

    In the 1960s we saw the emergence of the TV and its ascent over radio as a popular entertainment source. Fast-forward to 2015 and video is more prominent than ever with YouTube being the second largest search engine in the World, thanks in no small part to the millennials who’d...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • When is direct advertising too direct?

    barriers

    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...