Tag: Engagement

  • How loyalty schemes can help encourage engagement

    Loyalty Card

    Tesco has announced it is making even more changes to the popular Clubcard loyalty scheme to focus more on rewarding customer loyalty rather than just using it as another marketing tool. CEO Dave Lewis explains that Tesco is aiming to further increase its brand perception and engagement to compete with...

  • Can increased Member Engagement help to reduce feelings of loneliness?

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    As a nation, we are moving towards a much greater recognition and understanding of mental health. With many people now using the internet to form networks, friendships and attachments, it is unsurprising that questions are being asked about real world loneliness. In response to this, researchers from Manchester, Exeter and Brunel...

  • The benefits of a regional presence for membership organisations

    regional presence membership

    Lack of a regional presence seems to be a reoccurring theme that comes up time and time again in our research with membership organisations. Many membership organisations, as well as big businesses and institutions, have their main headquarters based in the UK’s capital city - London. There is no surprise there,...

  • "I don't have time!"

    time

    One of the questions membership organisations ask is why attendance levels are so low at their events or how they get members to be more actively engaged with the organisation. The common answer we hear from members is “I don’t have time”. Members, like everyone else, lead busy lives; alongside...

  • How to reach out to your members?

    comms blue

    Members are often at the heart of membership organisations, but keeping current members engaged or reaching out to them in addition to new potential recruits is not always an easy task. For a long time, magazines and emails have been used as the key channels to communicate with members but...

  • The impact of 'speeders' in online surveys

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    ‘Speeders’ are respondents who complete a survey, in what is perceived to be, an impossibly quick time. How these speeders affect the quality of data is often in debate. It has always been my view that speeders should be removed from the data; how can a respondent completing a survey too...

  • Memberwise - Harnessing the Web 2016

    harnessing the web 2016

    Our team at Research by Design recently attended the Harnessing the Web event organised by Memberwise. As an active supporter, we are very proud to take part each year in the highly stimulating discussions, helping membership organisations to grow and build stronger relationships with their members. This year’s event was focused...

  • Client support really helps boost response rates for online surveys in the membership sector

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    Proverbs and phrases aide, the sentiment is true – when we work together, we are undoubtedly stronger. This is definitely the case for boosting response rates for online surveys undertaken amongst membership organisations, and this paper outlines some of the best ways to achieve this.  We all live busy lives and...

  • Are we in control of our own decisions?

    centre stage effect

    Pokémon Go is sweeping the nation, in fact the world. Part of the game requires players to reach level 5, visit a gym and then pick a team. The choice being Instinct, Mystic, or Valor. It seems many are going for the middle option and choosing Mystic, turning many gyms across the...

  • Top tips on membership retention

    Handshake people

    The key to understanding membership retention is to take a step back, put yourselves in the shoes of your members and really reflect on what is important to them as individuals. There are many things that can help a member feel more bonded to an organisation at an individual level,...

  • If you know, then you know

    High 5

    I recently read an interesting article dispelling myths about millennials. Pulled into an engaging infographic – there were two facts that stood out. Firstly that; ‘43% of Millennials create online content.’ Infographic The reason it stood out is that our online content is created by a millennial and of all the...

  • MRS Midlands Event 'Delivering difficult communications'

    MRS Logo

    On Tuesday night the MRS Midlands group hosted a fantastic event discussing ‘Difficult Christmas Messages: Research and Comms Development in a Crisis Situation’. Speakers on the night were from bpas (British Pregnancy Advisory Service), Research by Design (RbD) & Gough Bailey Wright. The event took us on a journey with bpas...

  • TalkTalk data security breach – what this means for market researchers

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    There’s been a lot of talk in the media this week about the data security breach of internet & phone line provider TalkTalk, with fears that hackers have managed to gain the personal & banking information of their 4 million customers. From a market research perspective, these instances make it increasingly...

  • How The Apprentice illustrates the necessity of market research

    Lord Alan Sugar

    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • Attracting & retaining creative talent. Part one.

    Employment

    Last week I attended an event organised by Creative England & the IPA, which discussed the challenges the creative sector faces in attracting & retaining talent. Positively, we’re recognising the challenges and the informative event highlighted some solutions. 1. Training & development over monetary benefits Ollie Purdom, Director at Pitch Consultants, a specialist...

  • What can the rugby world cup adverts teach us about engaging marketing?

    England rugby union

    We have heard and read, been told and re-told, that customer is KING. With this in mind, we should hardly be surprised with the news yesterday that John Lewis has promoted their Marketing Director to the newly created position of Customer Director, following suit from a number of other major...

  • What affects online survey response rates?

    Online

      According to the Pew Research Center, the gold standard for surveys, online response rates are on a downward spiral. With so many more things to do online than just a couple of years ago, declining attention spans and smaller, mobile handsets dominating web use, it’s little wonder fewer respondents are...

  • Communicate don't complicate. How to effectively communicate insights

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    As an industry, market research generates huge swathes of information. From ‘Big Data’ and long running quantitative tracking studies through to qualitative insights, and all of the desk research and workshop outputs in between, information is our currency. However, I can’t help thinking that our industry is guilty of devaluing...

  • How can bloggers and vloggers support your business?

    e news

    There has never been a more important time for retailers to directly engage with their customers. A popular way brands are doing this is in the blogging world- where vloggers & bloggers such as Zoe Sugg Zoella  & Chiara Ferragni have become retail outlets in themselves, not just endorsing, but selling...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • 10 ways to get ahead in your career

    business conf

    It’s on you, go get it! 1. It’s up to you to make it happen, training, pay rise, promotion – it’s your career steer it where you want. It is 100% your responsibility, don’t wait around for someone else to hand you the career you want. The most important thing I’ve...

  • Tired of the trialing tech

    Small wifi

    When I discovered Tesco had teamed up with Unilever to trial iBeacon technology in 270 of its ‘Express’ stores, with offers for Magnum’s latest Black and Pink ice-creams, I found myself strangely sceptical of the idea. Here’s how it works: Transmitters detect nearby smartphones. If the relevant retailer’s app has been...

  • Moderating focus groups - a beginners perspective

    Focus group

    Having recently had the opportunity to take part in a qualitative training day focusing on moderating skills, hosted by Joanna at QualitativeMind, it’s fair to say I learnt a lot. The session started off with a quote: “Interviewing is rather like a marriage: everybody knows what it is, an awful lot...

  • When is direct advertising too direct?

    barriers

    A recent article from Marketing Week discussed how Macmillan Cancer Research is using direct, targeted adverts to increase fundraising for the charity, using; 'social pressure… showing how many people are donating on that day in [your] location.’ In a world where we’re constantly connecting and sharing more than ever, where...

  • How can you manage drop out rate from your survey?

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    I’m sure many researchers will agree when I say keeping respondents engaged within a survey is easier said than done. This is unsurprising when you discover that the average attention span of an adult is only 20 minutes. Recently, I listened to a webinar by Pete Cape (Global Knowledge Director, SSI*)...