Tag: Market research tips

  • Has the 'market-driven' approach taken the front seat of 2018?

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    Over the years, companies have adapted their approach when developing new products to meet expectations from consumers. Rather than simply being shown and persuaded to purchase a new product, many individuals now expect greater levels of interaction with brands and welcome the chance to input into a product’s development. Consumers...

  • Engaging your audience with PowerPoint

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    We’ve all been in that situation, sat watching a presentation crammed full of text in long, confusing sentences leaving our brains tired and eyes heavy. Whilst presentations are a very useful tool, the way in which they are visually presented is key  to their success. Presentations allow your business to;...

  • 5 steps to get on the fast track to a great Customer Value Proposition

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    Having a great Customer Value Proposition (CVP) is often considered the ‘secret sauce’ of successful companies. However, knowing how to design and deliver the right CVP, one that your customers will love, can be a daunting prospect. At RbD, we take a structured approach to helping clients progress from their initial...

  • 4 reasons why social media is good for market research

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    Living in a digital age has resulted in huge innovations within the market research world. With buzzwords like ‘engagement’, ‘big data’ and ‘content marketing’ it’s hard to escape the true power that social media holds.  There are a variety research methodologies researchers can adopt to gain useful insights for their clients...

  • Easy ways to gather customer feedback

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    Putting the customer at the heart of everything, how do you gather feedback from the people who matter the most?  Through our recent work evaluating levels of satisfaction of those working within NHS buildings, we learned of the “Friends and Family Test” – a single-question survey asking patients whether they would...