Tag: Membership

  • How loyalty schemes can help encourage engagement

    Loyalty Card

    Tesco has announced it is making even more changes to the popular Clubcard loyalty scheme to focus more on rewarding customer loyalty rather than just using it as another marketing tool. CEO Dave Lewis explains that Tesco is aiming to further increase its brand perception and engagement to compete with...

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

    Ways to engage blog image

    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • Can increased Member Engagement help to reduce feelings of loneliness?

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    As a nation, we are moving towards a much greater recognition and understanding of mental health. With many people now using the internet to form networks, friendships and attachments, it is unsurprising that questions are being asked about real world loneliness. In response to this, researchers from Manchester, Exeter and Brunel...

  • 5 steps to get on the fast track to a great Customer Value Proposition

    Member Value Prop 3

    Having a great Customer Value Proposition (CVP) is often considered the ‘secret sauce’ of successful companies. However, knowing how to design and deliver the right CVP, one that your customers will love, can be a daunting prospect. At RbD, we take a structured approach to helping clients progress from their initial...

  • 8 ways to check whether your Member Value Proposition is fit-for-purpose

    Member Value Prop 3

    2017's Digital Excellence Research Report highlights a worrying trend: less than 4 in 10 associations believe that member value has increased over the past year. This is despite rises in member engagement and increased member levels. Why is it worrying? Value is right at the heart of sustainable success for membership organisations....

  • Digital Excellence 2017

    With the MemberWise Digital Excellence successfully delivered this week, it is timely to reflect on the key goals of membership associations and how these goals will continue to be realised into 2018. Most commonly, those who completed the Digital Excellence Survey undertaken by Research by Design on behalf of MemberWise, indicated...

  • Member engagement: why one size doesn’t fit all organisations

    Member Engagement model

    The top goal for member organisations in 2017 is increasing member engagement.  Engagement matters. Engaged members are more likely to renew AND they are more likely to advocate. The value of engaged members is immense.  But many member organisations struggle to define what engagement means for them, let alone measure it in...

  • RbD is celebrating it's 23rd year!

    23rd rbd

    Celebrating our 23rd birthday today, we’re reflecting on our journey through market research. With an extra year under our belt and over 100 combined years in market research we thought we’d share our highlights from the past year! Over the past year... We’ve worked in many sectors and industries, speaking to...

  • RbD's 2017 New Year Resolutions

    Jan 1st calendar

    The team at RbD are looking forward to another very fruitful New Year. Here are some of our New Year resolutions… professional and personal! Heather Work – Spend more time with the RbD team, helping each person develop and achieve their goals. Improve my leadership skills. Personal – Declutter my house. Empower my children to...

  • "I don't have time!"

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    One of the questions membership organisations ask is why attendance levels are so low at their events or how they get members to be more actively engaged with the organisation. The common answer we hear from members is “I don’t have time”. Members, like everyone else, lead busy lives; alongside...

  • 5 top communication tips for membership organisations

    Communications

    Research by Design often undertakes research with prospective members of an organisation as the results can help guide strategy planning in a number of valuable ways. Communication is always key so we have identified a few hints and tips to help membership organisations evaluate how effective theirs is. Identify your target...

  • Top tips on membership retention

    Handshake people

    The key to understanding membership retention is to take a step back, put yourselves in the shoes of your members and really reflect on what is important to them as individuals. There are many things that can help a member feel more bonded to an organisation at an individual level,...

  • When actions speak louder than words for membership organisations

    Teamwork

    One of the issues that constantly raises itself in Research by Design’s projects with membership organisations is the need for strong and relevant representation. Representation can be the primary motivating factor for some people joining an organisation - in order to feel they are part of a collective that campaigns and...