Tag: Qualitative

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

    Ways to engage blog image

    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • 5 steps to get on the fast track to a great Customer Value Proposition

    Member Value Prop 3

    Having a great Customer Value Proposition (CVP) is often considered the ‘secret sauce’ of successful companies. However, knowing how to design and deliver the right CVP, one that your customers will love, can be a daunting prospect. At RbD, we take a structured approach to helping clients progress from their initial...

  • 8 ways to check whether your Member Value Proposition is fit-for-purpose

    Member Value Prop 3

    2017's Digital Excellence Research Report highlights a worrying trend: less than 4 in 10 associations believe that member value has increased over the past year. This is despite rises in member engagement and increased member levels. Why is it worrying? Value is right at the heart of sustainable success for membership organisations....

  • Conformity in Focus Groups

    conformity focus groups

    Conformity is a type of social influence that elicits a change in belief or behaviour to fit in. We’ve all shown examples of conforming, whether that be agreeing with our friends that we also LOVE the new Beyoncé album (even though we secretly can’t stand it) or agreeing with our...

  • RbD is celebrating it's 23rd year!

    23rd rbd

    Celebrating our 23rd birthday today, we’re reflecting on our journey through market research. With an extra year under our belt and over 100 combined years in market research we thought we’d share our highlights from the past year! Over the past year... We’ve worked in many sectors and industries, speaking to...

  • RbD's 2017 New Year Resolutions

    Jan 1st calendar

    The team at RbD are looking forward to another very fruitful New Year. Here are some of our New Year resolutions… professional and personal! Heather Work – Spend more time with the RbD team, helping each person develop and achieve their goals. Improve my leadership skills. Personal – Declutter my house. Empower my children to...

  • "My two week work placement at Research by Design has been invaluable"

    rbd work placement

    By being an Undergraduate Sociology student I wanted to gain further insight into the world of research, thus the opportunity to work at Research by Design seemed to be the right step to take in gaining a better insight into the world of market research. Before starting the work placement, I...

  • The People vs. Oj Simpson: spotlight on qualitative research

    OJ Simpson

    If, like most of the RbD office, you’ve recently re-discovered BBC2 and are now hooked on The People vs. OJ Simpson read on… We’re loving our Tuesday morning round-up of the events from the previous episode so imagine our delight when qualitative research, in the form of a focus group, got...

  • Leicester City football club: a case study in market research

    Leicester City football club

    The statistics at the beginning of the 2015/16 Premier League season suggested that there was more chance of Kanye West becoming humble than Leicester City winning the league. The bookies placed odds of a 5000-1 chance on Foxes winning, but 11 games from the end of the season, this is...

  • What happens in a full service market research project?

    Full service

      Are you thinking about undertaking some research but not sure what that would involve? Or interested in working in market research but not sure what you would be doing? Take a look at our infograph below for an insight into the world of market research! We'd love to hear any questions you have!    Then...

  • What can researchers learn from the beautiful game?

    football

    Recently I have been reading a book called “The Nowhere Men” by Michael Calvin. The book details various stories of football scouts who have been responsible for some of the nation’s greatest talent. However, the emergence of performance analysis has revolutionised the way players are now scouted. Whilst arming scouts...