Tag: Social media

  • Things to consider before using Social Media in Market Research

    Social Media Image

    The internet and use of social media have fast become part of the everyday lives of our society. Many people check their accounts before even getting out of bed in the morning and before they’ve even made that integral first cup of coffee. Social networking has become one of the...

  • When influencer marketing goes wrong

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    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • 4 reasons why social media is good for market research

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    Living in a digital age has resulted in huge innovations within the market research world. With buzzwords like ‘engagement’, ‘big data’ and ‘content marketing’ it’s hard to escape the true power that social media holds.  There are a variety research methodologies researchers can adopt to gain useful insights for their clients...

  • How to get to 'hard to reach' millennials

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    Millennials, the generation of people born between 1980-2000, are one of the hardest audiences to get to engage with market research. Having recently watched a couple of webinars focusing on new methods in market research and how to target a younger audience, I have gathered some of the most interesting...

  • Let's talk about something else... mud, sweat and tears

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    In a week where the EU Referendum seems to be pushing everything else to the side-lines (Euro’s pun intended), it may be interesting to address the marketing actions behind the other popular culture indulgences this weekend. As fixtures for the last 16 of the Euro 2016 tournament were announced yesterday with...

  • Market research in pop culture. Trust us it's everywhere!

    Market research in pop culture

    For those avid readers of our blogs… We know you’re out there… You might have seen our recent blog on the use of a focus group during the dramatized series of The People vs. OJ Simpson on BBC2. And it got us thinking… How many times has market research infiltrated pop...

  • Are plumbers engaging with social media?

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    We’ve been working closely with brands in the plumbing sector for many years and have increasingly seen an interest in the social media habits of plumbers. How is this group using social media? Are they promoting their businesses through this channel, or just interacting socially? Which platforms are preferred and...

  • How can market research help your social media strategy - for free?

    Social media and MR

    There are many sources available online to help you analyse your social media activity, but often budget constraints mean you can only tap into the basic free tools. Using basic research methodology you can compliment your free insights to cut through all the noise measuring the success, or otherwise, of your...

  • 8 great campaigns from June

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    Here's a list of 8 great campaigns sourced around the web from June. Happy Hump Day!  1. Finger clickin’ good Thanks to Wallblog’s ‘The Daily Poke’ for sharing KFC’s new campaign introducing a Bluetooth keyboard, so that your phone doesn’t get covered in grease as you chow down on the Colonel’s finest. [embed...

  • Mobile research - recognising some of the pitfalls

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    Travelling back from a client meeting yesterday on the train, I suffered the modern day curse of phone battery failure.  How could I possibly operate successfully without my phone for the remainder of my journey!? This got me thinking that whilst mobile research offers some considerable advantages for ‘in the moment’...

  • If the election was based on...

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    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based on social media. Video… Would the Green Party win with their ‘Change The Tune’ video campaign? It’s received over 849,395 views...