Tag: Surveys

  • “Thank you for putting me in touch with people who live and breathe the same challenges as me” – The role of market research in the Member Engagement matrix

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    Many membership organisations grapple with how to encourage more of their members to engage or interact with them. This is a challenge we hear again and again from the organisations we work with – most evidence of members interacting with their professional association comes from an ‘engaged minority’ and the...

  • When is it important to question statistics?

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    Working in the market research industry means having a huge love for data! Being so close with data and reporting statistics to our clients often makes us question statistics when we see them reported. As researchers, we can’t help but ask questions such as: · Who was interviewed and by whom?· How were...

  • How helpful are online focus groups?

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    Online discussion groups are quick and convenient methods of collecting qualitative data. They are a modern and innovative alternative to traditional face-to-face group discussions (focus groups, mini groups, etc…) that require physical presence from participants at an agreed meeting place.  There are 3 main types of online discussion groups:  Online Focus Groups...

  • The impact of 'speeders' in online surveys

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    ‘Speeders’ are respondents who complete a survey, in what is perceived to be, an impossibly quick time. How these speeders affect the quality of data is often in debate. It has always been my view that speeders should be removed from the data; how can a respondent completing a survey too...

  • How The Apprentice illustrates the necessity of market research

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    With the return of The Apprentice this week, we can expect to see this year’s hopefuls setting out to prove to Lord Sugar that they can design great products, generate new ideas and create innovative marketing strategies. For those of us who are less familiar with the formula, this is how...

  • If the election was based on...

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    With Election Day looming poll hype is at fever pitch. With all of the campaigning reaching its last day we reflected on what those efforts might have meant if the election was based on social media. Video… Would the Green Party win with their ‘Change The Tune’ video campaign? It’s received over 849,395 views...

  • Levels of trust in professional services

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    Trust in government, public institutions and professional groups has been slipping in the past decade. To some extent, we can say that this has been fuelled by whistleblowing, issues over Parliamentary expenses, as well as high profile cases of government data breaches. Debates about privacy in public policy appear to...

  • The picture of political polls

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    As we head into our general election the only thing busier than the party leaders’ campaigns are the number of polls and statistics released about public views. At a time when market research nationally is so widely distributed and discussed the amount of information being produced can feel overwhelming and turn...