Tag: Video advertising

  • When influencer marketing goes wrong

    social media marketing 2353347 960 720

    Social influencers, content creators, bloggers, vloggers or digital talentists – whatever you want to refer to them as – these individuals have proven to be invaluable to the marketing industry. However, promoting products through social influencers isn’t always plain sailing, and can leave these big names in the firing line. Below...

  • Let's talk about something else... mud, sweat and tears

    glast euro

    In a week where the EU Referendum seems to be pushing everything else to the side-lines (Euro’s pun intended), it may be interesting to address the marketing actions behind the other popular culture indulgences this weekend. As fixtures for the last 16 of the Euro 2016 tournament were announced yesterday with...

  • What can the rugby world cup adverts teach us about engaging marketing?

    England rugby union

    We have heard and read, been told and re-told, that customer is KING. With this in mind, we should hardly be surprised with the news yesterday that John Lewis has promoted their Marketing Director to the newly created position of Customer Director, following suit from a number of other major...

  • Video campaigns that REALLY know their audience

    Video x

    These campaigns all made me sit back and think WOW you guys have done your research. They're entertaining, emotive, inspiring and best of all totally hit the audience engagement piece. Bravo guys.  Project sunroof. Google We are all obsessed with data, understanding our customer’s journey better so that we can provide the most relevant...

  • Facebook vs YouTube

    Fb vs YT

    In the 1960s we saw the emergence of the TV and its ascent over radio as a popular entertainment source. Fast-forward to 2015 and video is more prominent than ever with YouTube being the second largest search engine in the World, thanks in no small part to the millennials who’d...

  • Meeting Generation Z and why I'm excited they're here

    Zoella

    Last Thursday evening the Market Research Society's Midlands group ran a free event in which presenters from One-MS and Mattesson’s shared their research and experience of marketing to Generation Z. We, the audience, had a great evening being introduced to this group and I ended the night feeling excited about the...

  • What does your audience want from you?

    representation icon

    I think there’s a general consensus that content is king. Whether it be audial, visual or in text form the relevance of the content delivered is critical in engaging the desired audience. I read an article published recently by the CIM on Linkedin about ‘the future of Digital Marketing’. The comments...

  • Video didn't just kill the radio star

    Video

    If you don’t know the hit ‘Video killed the radio star’ – it’s a nostalgic track by the Buggles, about the changes in technology in the 1960’s and the emergence of TV as a popular entertain source, taking over from radio. Zip to 2015 and video is more prominent than ever....