Testing bathrooms in the showroom

When asked about their potential purchasing habits, around three in ten consumers claim they would ‘sit on the toilet’ in a bathroom showroom (prior to purchase) to ensure the product is right for them!

In the online poll conducted by Research by Design, 1,300 consumers were asked about their likely habits when next considering the purchase of a new bathroom suite and three quarters admitted they would likely engage in at least one of the testing activities presented. Around four in ten would stand in the shower cubicle or twist the shower and tap controls, while around one quarter would actually lie in the bath itself to ensure it was fit for purpose!

Testing bathrooms blog image

Research by Design works with a number of brands in the bathroom sector undertaking diverse research studies with a wide range of stakeholders, including consumers, plumbers, builders, architects and specifiers.

This entry was tagged Bathrooms and posted on April 2, 2015

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