Rosette infograph

What's the most trusted trade?

RbD works with a number of brands that support and sell to the nation’s tradespeople and thought it might be fun to understand which trades were the most trusted by homeowners. 

In a study compromising 500 consumers, the electrician was found to be the most trusted tradesperson, followed by decorators and plumbers. The humble roofer was perceived most negatively by the research audience.

Richard Mace, Associate Director at Research by Design commented “Consumers need to have faith in the tradespeople they invite into their home and clearly the electrician exudes the most trust.”

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Image courtesy of Ohmega1982 at FreeDigitalPhotos.net

 

                                                                                                                                     

                                    

This entry was posted in Blog, Research, Market Research Birmingham, Kitchens & Bathrooms, tagged Trust, Consumer, Trades, Electrician, Birmingham and posted on May 5, 2015


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