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Life at RbD: An intern's view

"I’d studied different aspects of research – both qualitative and quantitative - during my degree, and found it really interesting, so this internship really appealed to me.

I was really nervous starting at RbD, but I needn’t have been; everyone was really friendly and made me feel really welcome. On my first day, I transcribed an interview and then observed an in-depth interview, which gave me an insight into the wonderful world of qualitative research. It’s something that seems really simple - just like a normal conversation – but is actually a really complicated process; researchers have to be careful that they’re not leading respondents to answer in a particular way.

Apart from learning about in-depth interviews, I also learnt about the ‘behind-the-scenes’ side of research, such as massive databases! Also, I was shown how interviewees are recruited to make sure that there is a representative sample. I also got to review a survey in SNAP 11.

My main project at RbD was looking at how feedback is gathered at health centres. I emailed contacts to get them to send me any surveys they’ve used or results they’ve gathered. I did lots of other things too that gave me a great insight into the way a busy market research agency works. I made maps to help with proposals and did a bit of background research, as well as doing data entry in Microsoft Access. It has been good to work on different things and gain lots of experience.

Overall, working at RbD gave me a real introduction to the world of market research. I feel like I learned loads and it made the transition into the real world a little less scary!”

by Laura Forsythe

This entry was posted in Birmingham, Market research, Internship, tagged Consumer Insight, Work experience, Work placement and posted on March 4, 2015


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