Marstons PBA

Marston's partners with RbD once again to deliver critical market insight

We are extremely excited to read Marston’s Beer Company’s 2015 Premium Bottled Ale market report having played a significant part in generating the insight that helps to support this important document. 

Marstons PBA

Image source: Marston's Annual Bottled Ale Report 2015

 

For 2015’s report, which delivers actionable recommendations to grow the category towards a £1bn target by 2020, RbD has delivered two bespoke research pieces on behalf of Marston’s. Our dedicated shopper survey spoke to over 1,000 people to understand their attitudes towards the PBA category, whilst our shopper behaviour study monitored the behaviour of 900 consumers in store. 

This is the third consecutive year RbD has worked closely with Marston’s to deliver category insight that supports its targets for growth in the rapidly expanding Premium Bottled Ale category.

“We have worked with RbD for a number of years to supply insight into the Premium Bottled Ale category. As well as providing findings and recommendations that feed into our yearly Premium Bottled Ale Report, the results form a crucial part of our strategic planning for Marston’s future involvement in this rapidly expanding category. RbD have become a trusted partner, working collaboratively with us and delivering insight that is relevant and well thought through.”

Carl Middleton, Head of Off Trade & Export, Marston’s Beer Company 

To download the Marston's Annual Bottled Ale Report 2015 click here 

Richard Mace, Associate Director 

This entry was posted in Client, Market research, News release, Retail & Leisure, tagged Respondents, Consumer Insight and posted on June 11, 2015


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